Gloople Get A £130k Investment From A London Business Angels Syndicate

Online, September 25, 2012 (Newswire.com) - Seed stage London based multi-channel ecommerce platform specialist, Gloople (www.gloople.co.uk), has closed a £150k SEIS structured funding round which was corner-stoned by a £130k investment by a syndicate of London Business Angel investors. The company has developed an innovative ecommerce platform architected for the multi-channel retail environment which provides a single point access management system for all customer touch points including mobile devices and social media, thereby allowing SMEs to provide a big brand experience. This first external round of funding will enable the company to launch its SAAS platform across the UK market, to an estimated 4.5 million SMEs.

Gloople is a social sharing e-commerce platform that provides small to medium sized retailers the tools to reward customers with discounts for liking or sharing a product on their social networks. The comprehensive social discount module allows retailers to reward brand advocates with instant discounts, effectively leveraging a consumer's influence on their respective social networks against the value of word-of-mouth marketing to brands. Merchants get direct customer engagement plus residual hits from their online social communities, and further benefits from having social commerce tools and technologies grouped into one integrated e-commerce platform.

Anthony Clarke, CEO of London Business Angels ( LBA), comments, "Gloople is a good example of how a potentially high growth seed stage company led by an experienced and credible entrepreneur can effectively close a first round of external funding under the SEIS scheme in only six weeks. It is also notable that the lead LBA investor in this round will be now be taking an active role in the company. LBA has now completed 3 SEIS structured investments since May 2012 has now launched its own SEIS Fund to co invest alongside its more active angels "