Global E-channel Expanded by 33% in 2013 According to Icecat. Greek & Eastern European E-channels Defied Crisis.

Highlights E-channel 2013 • Global e-channel expanded by 33% in 2013 • Greek & CEE e-channel defies crisis • HP leads in IT, Philips in Consumer Electronics • Mobile cases, Coffee-makers & Lighting surge

Amsterdam (I-Newswire) January 23, 2014 - Global E-channel expands by 33% in 2013 and generates 2 Billion data-sheet downloads.
The number of connected channel partners has expanded in 2013 with 33% compared to 2012. In 2013 Icecat facilitated 2 Billion data-sheet downloads for products from 7.469 different brands in 163 different countries. A data-sheet contains a product's specifications as standardized by Icecat, and additional data permitted by the respective brand. The numbers of monitored brands increased with 26% and the number of supported categories grew 17%. The number of supported ecommerce platforms increased steeply with 43%.

Philips closing gap with HP as global e-channel brand
The relative position of the champion of the e-channel, HP (17% share) is under pressure in 2013. The difference with a runner up, now Philips (6% share), has never been so small. The global e-channel is increasingly an ICT & Electronics channels. In the top 10 E-Channel Brands, there are no big surprises, but Canon and Toshiba are relatively in decline.

The fastest growing brand in the global e-channel, as measured by Icecat, is Philips' coffeemaker brand Saeco. Saeco scores high as its brand is relatively new in the e-channel, and it benefits from Philips' (+258%) assertive e-channel strategies. Other fast-growth brands, like MicroScreen (+758%) and Equip (+523%) are more expectable computer accessory brands.

Mobile cases, Coffee-makers and Lighting surge
Although Tablets (+162%) and Smartphones (+110%) make the headlines and do well, they are in the global e-channel just categories 29 and 37. And although the same headlines declare Notebooks (+29%) dead, it's the most dominant category.

About Icecat

Icecat NV is an independent worldwide publisher of ecommerce statistics and syndicator of product co   More..ntent.
Icecat standardized millions of product data-sheets in 35 world languages and analyzes the performance of 7000+ brands. Its statistics are based on 2 billion annual product data-sheets
downloads by tens of thousands connected ecommerce websites: online shops, ERP systems, comparison sites, purchase systems, rating portals, and other applications.
Open Icecat is an open catalog, part of Icecat's full catalog, via which the product content for 300+ technology brands is distributed for free (see: ).Less..

Contact Information

Karina Minano
Joop Geesinkweg 125E, 4th floor, Amsterdam
Phone : +31615967622


open   datasheets   catalog   catalogue   data-sheets  

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Technology > Information

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January 23, 2014

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