Gleanster Principal Analyst Ian Michiels Discusses How Online Retailers Deliver World-Class Customer Experiences with WCM and Ecommerce Integration


Ian Michiels, a Principal Analyst at Gleanster, will be leading a webinar on October 30 that looks at the essential strategies and tactics top performing organizations are using to empower marketers and deliver world-class e-commerce experience.

Boston, MA (I-Newswire) October 25, 2012 - MEDIA ALERT

Gleanster Principal Analyst Ian Michiels Discusses How Online Retailers Deliver World-Class Customer Experiences with WCM and Ecommerce Integration

What: Ian Michiels, a Principal Analyst at Gleanster, brings years of experience in analytical and creative marketing to the table. He has held management positions at such Fortune 500 technology companies as Compaq, Hewlett-Packard, Applied Materials and Oracle/Hyperion.

Join Michiels for a closer look at the essential strategies and tactics top performing organizations are using to empower marketers and deliver world-class e-commerce experiences.

Michiels is a frequent speaker at industry events and has been published and quoted extensively in top-tier media. He is the author of the book Lead Nurturing for Dummies (Wiley, 2011) and previously worked at Aberdeen Group, where he served as research director in the Customer Management Technology practice. In serving a one-year term (beginning October 2010) as chair of Gleanster's Research Advisory Board, Michiels facilitates the exchange of ideas with a panel of leading experts.

Who: This free webinar is sponsored by e-Spirit, a leading provider of easy-to-use Web content management systems.

Why: By attending this webinar you will learn…
• How to benchmark your organizations current digital enablement infrastructure
• How top performers actually integrate Web content management and ecommerce platforms
• What capabilities and features to look for in WCM tools
• Why the window of competitive differentiation won’t last forever

Who
Should
Attend: This webinar is designed for those people who want to learn more about how to improve
e-commerce and multi-channel customer experiences. Executives who are responsible for their company’s online shopping experience will benefit by participating in this discussion.

When: 9:00-10:00 a.m. (Pacific time zone), October 30, 2012

How: Register online at http://www.e-spirit.com/en/news/events_3/eventdetails_38018.html

PR Contacts:
Sandra Högemann
e-Spirit
+49 231-477-77-199
press@e-Spirit.com

Rob Goodman
McKenzie Worldwide
+1 (503) 746-4361
robg@mckenzieworldwide.com






About McKenzie Worldwide

McKenzie Worldwide is a high-tech public relations agency. We provide strategic communications servi   More..ces to the world's leading and emerging innovative enterprise, wireless and consumer technology companies. We are also proud of our public relations partnerships with companies and organizations that are striving to make a positive difference in the world.Less..

Contact Information

McKenzie Worldwide
Rob Goodman
16205 SW Blackbird Drive
Beaverton, OR
97007
Phone : 503-746-4361

Tags:

e-commerce   Web Content Management   Customer Experience Management  

Published in:

Technology > Software

Published On:

October 25, 2012

Print Release:

Print Release

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