Generation Klean’s Hair Mascara Wand Gray Disappear Launches in Whole Foods

Gray Disappear is a hair mascara wand that temporarily covers up gray hair and other unsightly roots in between salon visits. Many men also find Gray Disappear effective for covering grays in sideburns and facial hair.

Beverly Hills, CA (I-Newswire) June 1, 2012 - Generation Klean, a Beverly Hills-based eco-conscious beauty company founded in 2011, is proud to announce a partnership with Whole Foods. Generation Klean’s debut product, Gray Disappear, is now available in thirty Whole Foods locations throughout the Southern Pacific region that includes southern California, Arizona, Nevada and Hawaii. Gray Disappear is a hair mascara wand that temporarily covers up gray hair and other unsightly roots in between salon visits. Many men also find Gray Disappear effective for covering grays in sideburns and facial hair.

Gray Disappear is radically different from similar products in the market. It’s easy to use and does not contain the toxic ingredients often found in both salon and at-home hair color products. It's paraben, sulfate and PG free, and contains panthenol, Vitamin E and other natural waxes that are actually good for the hair.

The product was developed to prolong the time in between salon hair coloring. Co-founder Jasmine Abedi had a health scare and quickly discovered that parabens and other ingredients that are typically found in cosmetics and hair dyes have been linked to many different kinds of cancers.

Gray Disappear currently comes in four shades: Onyx (black), Espresso (brown), Blaze (red) and Gold (blonde). It retails for $15.99. It is used by celebrity hair stylist Jorge Serrano from the Chris McMillan salon on many of his celebrity clients.

For more information visit GenerationKlean.com

About Generation Klean:
Generation Klean launched in 2011 to create products that enhance, not interfere, with what they believe is nature’s original intent for humanity: a pure mind, body and soul. Generation Klean creates products with integrity that good for consumers and never lack a sense of what’s beautiful packaging to end-results. Generation Klean uses only the finest pharmaceutical-grade ingredients and all products are free of Parabens, Sulfates and Propylene Glycols. Generation Klean is made for conscious consumers of all ages and genders that together form a Generation Klean.