Gallery Exhibit Helps Drive Commerce in Local New York Community

Online, March 13, 2011 (Newswire.com) - New York gallery owner, Lisa Cooper, owner of Elisa Contemporary Art is using the power the art to help drive awareness and commerce in her local Riverdale New York community. With a new gallery exhibit, focused on the color Orange, opening this Friday, March 18th, she has also convinced several other local businesses to join in with special offers, events, and promotions celebrating this vibrant color.

According to Lisa, "While I was researching and creating the release for my new gallery exhibit, Orange!, I realized that this would be a great opportunity to get other merchants and services in the community involved. I sent out a pitch letter with some key ideas and several businesses quickly signed on. We're launching this community celebration - also timed with the start of Spring - on March 18th. I'm excited about the power of Art and color, to help bring people and businesses together in surprising and unexpected ways!"

About the color Orange:
The color Orange denotes energy, warmth, the sun and good health. It is the color of our sunsets and the warmth of our winter fires.

It has a great affect on us both mentally, emotionally and physically - stimulating activity, whetting our appetite and encouraging socialization and interaction.

Shades of orange often indicate a transition or a bridge between two opposing factors. And it always demands attention and elicits a stronger "love it" or "hate it" response than other colors.

Other fascinating facts:
* The first recorded use of orange as a color name in English was in 1512 in the court of King Henry VIII
* Orange is the color of the Sacral Chakra, and is associated with fertility and creativity
* Orange is the national color of The Netherlands (because the Royal Family owns the Principality of Orange)
* Native American Indians associate it with kinship
* In 2005, "The Gates" an environment art exhibit created by Christo and his wife Jean-Claude, debuted in Central Park containing 7,503 saffron colored panels

About the Art Exhibit, Orange! at Elisa Contemporary Art
Opening on March 18th, 2011, the new exhibit at Elisa Contemporary Art, Orange! will feature a variety of creative expressions using this bright, energetic color - a needed reprieve after the long, hard New York Winter of 2010/2011. In their varied and creative ways, our artists interpret and celebrate the hues and ranges of this vibrant color.

The exhibit will include the artwork of:
* Portland artist, James Minden
* Santa Fe artist, Mimi Chen Ting
* California artist Vanessa Ryan
* Los Angeles Flow painters, Suzan Woodruff and Kimber Berry
* Kaua'i artists, Carol Bennett and Mark Van Wagner
* Carbon Smoke artist, Wayne Zebzda
* Taiwan artist. Amy Cheng
* Canadian artist, Marie Danielle Leblanc

Select Riverdale Merchants Join in the Celebration
Several Riverdale businesses will also be joining in with special offers and promotions starting on March 18th. A specially created booklet of these offers will be available at Elisa Contemporary Art. These include (to date):
* Capipets
- Introductory offer of Orange Dog Advanced Care Eco deodorizing shampoo
- 20% off select orange pet accessories
- 10% off grooming for orange coat dogs/cats
- Special "Orange Pet of the Month" contest

* Lloyd's Carrot Cakes
- 15% off purchases with coupon

* Skyview Wine & Spirits
- Special pricing on Veuve Clicquot champagne
- Special pricing on DeKuyper Triple Sec
- 10% other orange-flavored liquor

* Jenni's Salon
- 20% highlights for any blondes and redheads (or colors in between).

* Brown's Jewelers
- Special pricing on Orange Stone and Gemstone Jewelry (including Coral, Carnelian and Amber)

Flowers on the River
- Orange Tulip Bunch for $10.00 (regularly priced $17.50)

What: Orange! Art Exhibit and Local Promotion
When: March 18 - May 16, 2011
Special Events:
Opening event: March 18th at 11am
Select Riverdale Businesses and Services celebrate "Orange" with special offers and promotions
Where: Elisa Contemporary Art Gallery, 5622 Mosholu Avenue, Riverdale NY
Gallery Hours: Friday/Saturday 10 am - 6pm and by Appointment.
Special Extended Hours: March 23, 24, 30 and 31 12-6pm and Friday April 1, 10-7:30 pm.

About Elisa Contemporary Art
Elisa Contemporary Art represents a portfolio of both emerging and established contemporary artists, many of whom have work in the permanent collections of major museums and corporations.

Founded in 2007 by Lisa Cooper, Elisa Contemporary Art is dedicated to promoting the appreciation and collection of art as a way to enrich and heal our lives, our communities, and the world. A portion of every sale is donated to philanthropic organizations that help children and families within underserved communities heal and grow through their experience with art. Free Arts NYC, Arts to Grow and Creative Arts Workshops for Kids are currently supported.

For more information, visit the website at www.ElisaContemporaryArt.com or contact: Lisa@elisaart.com or 212.729.4974.
The Riverdale Gallery is located at 5622 Mosholu Avenue, Riverdale NY 10471.

For more information, contact:
Lisa Cooper
Owner
Elisa Contemporary Art
Lisa@ElisaArt.com or 212.729.4974
www.ElisaContemporaryArt.com