Galaxy S4's Online Campaigns Influenced Customers 30 Times More Than Moto X's
Startling insights from an independent study performed by CrowdANALYTIX and a global community of data experts.
Online, December 12, 2013 (Newswire.com) - CrowdANALYTIX today shared a report from their recent study of top smartphone brands -- Motorola Moto X, Samsung Galaxy S4, Nokia Lumia 920 and HTC One, and their multi-channel marketing campaigns, both online and offline. Over a duration of three weeks, consumers' voices were analyzed across several public data sources and their decision journey traced at every step in conjunction with each brands' marketing campaigns. Aravind Venugopalan, Director- Solutions, CrowdANALYTIX says that "These insights represent the collective wisdom of several hundred independent data experts and are therefore not skewed by biases of any one."
The report shows that Galaxy S4 was unchallenged at the top and had 6 times more customer engagement as compared to Lumia 920, the lowest among these brands. One finding says that Galaxy S4 had 20 times more success as compared to Moto X in influencing customers to evaluate its brand via online campaigns. Interestingly, recent unofficial reports claim that, despite good reviews and heavy promotions, only 500,000 odd Moto X units were sold in its first 5 weeks which was 1/20 of what Galaxy S4 achieved within a month of its launch.
Popular reasons aside, this study cites the lacklustre impact of Moto X's marketing campaigns, online campaigns in particular, as a cause for the failure. The report shows that of the total impact that Moto X campaigns had in influencing their prospective buyers to evaluate their product, only 2% was contributed by online. Even with Offline Campaigns, HTC's campaigns were 8 times more influential than Moto X's in getting customers to share their experiences with others. The most appalling of all findings for Moto X was that Samsung Galaxy S4 was 150 times more successful in using online campaigns for deeper bonding with existing customers. Motorola, it seems, has at least one thing to cheer about as buyers of Moto X phone were most vocal about the brand's 'Make With Moto' and 'Lazy Phone' campaigns, with Moto Maker campaign alone boosting the brand reinforcement by nearly 50%.
CrowdANALYTIX is in talks with few well known B2C brands to measure impact of their marketing campaigns vis--vis their competitors for the upcoming holiday season.
About CrowdANALYTIX
CrowdANALYTIX crowdsources business research including market potential analysis, consumer insights and competitor intelligence for global enterprises. Every project receives 50 - 100 independent responses through a competition held on their proprietary data platform. Best responses are collated and delivered to clients within weeks.
Founded in 2011 and with offices in Silicon Valley, USA and Bangalore, India, CrowdANALYTIX manages a community of more than 3400 data analysts from over 50 countries. These analysts have experience across industries and many are PhDs in statistics, econometrics, mathematics, and computer science. For more information visit www.crowdanalytix.com/crowdsourcing-business-insights.html
CrowdANALYTIX Media Contact:
Dilip Sharma, Marketing Communications Manager
Phone: +14089155564