Fundraising Is About The People, Not The Money.

Philanthropy is about giving and receiving, not simply “raising money.” Serving as both catalyst and playbook for all involved in fundraising, The Eight Principles shows the leadership of charitable organizations where they are with respect to fu

Boise, Idaho (I-Newswire) September 28, 2012 - To create opportunities for people to invest and establish a better future for our communities requires a well-crafted formula. Fundraising is ultimately about people – people investing in the lives of others. The key element in securing sustainable funds for an organization is to identify what is important to a potential donor. Remember the age-old aphorism, “birds of a feather flock together”? It certainly applies in fundraising. People give to the cause that they want to support. Individuals invest in what they believe in.

Establishing a stellar relationship with your donor consists of many moving parts. Three key components include: defining your mission with clarity, expressing conviction to your cause, and paying close attention to the potential donor’s perspective.

Larry C. Johnson, author of The Eight Principles of Sustainable Fundraising (Aloha Publishing) states, “Investors, donors who will support you through thick and thin, demand clarity.” Recognized this year as one of the Top 30 Most Effective Fundraising Consultants in the USA, Johnson teaches fundraising principles that are statistically proven to be effective. During the course of his 20-plus-years career in professional philanthropy, Johnson has focused on transforming fundraising anxiety into the opportunity of a lifetime – for both fundraisers and philanthropists.

The Eight Principles of Sustainable Fundraising provides the framework and methods to help those in any fundraising capacity understand, reach, and keep these individual investors as both current and long-term donors. As a frequent speaker, trainer, and fundraising consultant, Johnson explains, “Raising funds for a cause or organization you believe in can – and should be – one of the most rewarding and personally satisfying endeavors you will ever undertake.” Sustainable fundraising means creating an experience for donors that they simply cannot obtain anywhere else.

Philanthropy is about giving and receiving, not simply “raising money.” Building a relationship that achieves a win-win is about reaching out to others and inviting them to share in the dreams and goals of your organization. Serving as both catalyst and playbook for all involved in fundraising, The Eight Principles shows the leadership of charitable organizations where they are with respect to fundraising, and how to get to where they want to be.

For more information on Larry C. Johnson visit theeightprinciples.com.