Free Medicare Supplement Leads Can Be Sourced, But May Not Pay Off, States Benepath Inc., CEO
Even though Medicare supplements are a trending entity, an insurance agent needs a continuous flow of such leads to be successful.
Online, October 4, 2013 (Newswire.com) - "There are multiple ways to source Medicare supplement leads," suggests Clelland Green, Benepath CEO. "Having said that, even though there are a number of ways to get Medicare supplement leads, it makes the most sense to put your money where the viable, pre-screened leads are, from a lead generation company."
One of the biggest investments an agent makes in their career is where to spend their promotional dollars. The biggest portion of that pie for an agent is buying leads. While new, free Medicare supplement leads can be found, they are not vetted and may turn out to be dead-end teasers.
"Some agents have tried using free classified ads. They include all their contact information and wait for the calls to come in. Even though ad readership may be decent, there is no guarantee anyone will call. At best, the ad was free, at worst, it generates little to no revenue," Green remarked.
For an insurance agent who wants to build their business, sourcing Medicare supplement leads that have a chance of paying off quickly is best. To accomplish this, the best investment they can make is to buy Medicare supplement leads from an established, well-recognized lead generation company. "Even if you do get leads from free ads, you have no idea if they will buy in the near future. They may be kicking tires to find out what their options are. If you want sales, you need pre-screened, real-time leads - leads who want information and are ready to buy," added Green.
Some insurance marketers suggest using message boards in seniors' facilities, community centers and retirement homes. While still a viable method of getting the word out, message boards do not garner leads who are ready to purchase and who have called for information and prices for what they are considering.
Using Facebook, Twitter, Tumblr and other social media sites is generally a good idea, but how good an idea depends on the demographic an agent wishes to service. Medicare supplement leads are for an older niche, while social networking mediums tend to attract a younger crowd. It is the product that dictates the sales venue, Green says, and for a guaranteed return on marketing dollars, using a reliable lead generation company is the smartest investment.
Learn more at http://www.benepath.net
