Founder’s Passion for Literacy Leads Company to Donate 10% of All September Product Sales

(I-Newswire) September 3, 2010 - In honor of National Literacy Month, Zen Rabbit Baking Company has committed to donating 10% of all Gratitude Cookie and Zen Crunch product sales to literacy organizations working to improve education around the world.

“We encourage Gratitude Cookie eaters to think about something they’re grateful for as they’re eating, and having the ability to read and comprehend what you read is certainly something to be grateful for,” says Lori Saitz, Chief Executive Rabbit. “Personally, I cannot imagine how difficult not being able to read must be, especially in today’s technologically based society.”

According to ProLiteracy Worldwide almost 800 million adults are illiterate. Two-thirds of them are women. In the U.S. alone, 30 million people over age 16 – or 14% of the country's adult population – don’t read well enough to understand a newspaper story written at the eighth grade level or fill out a job application. Many studies have linked illiteracy to increased rates of crime, poor health, poverty, teen pregnancy, and unemployment.

Zen Rabbit is best known for producing The Gratitude Cookie™, a cross between a butter and a sugar cookie, so named for promoting the concept of a grateful appreciation chain from gift giver through recipient and cookie eater. The company also makes Zen Crunch™, a granola/nut brittle snack that has been featured as Snack of the Day on Rachael Ray’s daytime talk show.

For more information about Zen Rabbit Baking Company or to place an order call 561.889.8195 or visit www.ZenRabbitCookies.com.

About Zen Rabbit:
Zen Rabbit Baking Company specializes in helping business professionals show appreciation for their clients, referral sources and anyone else who supports their success. The primary tool used to do that is the all-natural gourmet Gratitude Cookie. The distinctive and customizable packages include inspirational sayings in each box of thin, crunchy treats and eaters are encouraged to reflect on something they are grateful each time they reach for another.

Mother Teresa said, “There is more hunger in this world for love and appreciation than for bread.”

Everyone wants to be acknowledged and appreciated. Sadly, so many people can work at a job for 10, 20 years and never get a word of thanks for their efforts. Think about if you’ve ever been in a situation where you’re working away, day in and day out, wondering who the heck even gives crap about what you’re doing. Why are you even there?

And then how would your attitude or your outlook change if someone sent you a card or a gift or any kind of recognition that just says, “hey, I value what you do”?!

And then what would be your view of the person who sent that? You’d probably be eternally grateful.

While many business people fall into the trap of thinking their customers already KNOW they appreciate their business, there’s a statistic that says up to 68% of a business’ clients will leave, not because the business has done anything horribly wrong, but simply because the clients didn't feel appreciated. So there’s a bit of a disconnect between the business owner and the customers there. Zen Rabbit ensures customer loyalty, which naturally results in increased profits.

Zen Rabbit works with clients across all industries, with a predominance in financial services, consulting, professional services (including doctors and attorneys), interior design, insurance, and not-for-profits.

Zen Rabbit believes having the ability to read and comprehend what you read is certainly something to be grateful for. A portion of company profits go to literacy organizations working to improve literacy rates around the world.

Company Contact Information
Zen Rabbit
Lori Saitz
48 Princewood Lane
33410
Phone : 561.889.8195