Fonebank Announces A New SMS Campaign

London, April 05, 2012 – Fonebank, a specialist in the reuse and recycling of mobile phones, today announced a new SMS campaign, providing tips on mobile phone recycling.

London (I-Newswire) July 5, 2012 - “We are announcing this program in order to create awareness among the mobile phone users who have old mobile phones and don't how to dispose them,” said Mr. Olly Tagg, Marketing Director at Fonebank.com. “Mobile is the best means reaching a huge crowd in a small amount of time. Today more than half of the population in the UK has mobiles in their hands, every user has access to SMS on the device and he/she will definitely see the message, so that the mobile recycle conversion rate increases,” he added.

In a recent survey it was found that almost half of the Britons have Smartphones, that means many citizens have upgraded their device by purchasing new mobile, hence they have old phones left with them somewhere in the draws, as the mobile phone recycling conversion rate is low. This is the area where Fonebank is concentrating.

Cell phones are potentially risky waste because they contain a lot of rare earth metals that can cause damage to environment. If disposed to the scrap, then to landfills that may result in contamination of soil and water. According to Environmental Protection Agency estimation, 130 million of mobile phones are dumped in landfill per year that creates 65,000 tons of waste material having toxic metals.

The SMS service will help in guiding the people who want to dispose the phones, how to start and process the mobile phone recycling. The contacting points, what are various benefits that the users are going to get, etc,.

About Fonebank

Fonebank is a specialist in the reuse and recycling of mobile phones and currently reuse and recycle of more than a 95,000 mobile phones per month from all over Europe. The company is helping the environment by discarded mobile phones and other add-ons.

Contact:

The Fonebanker
c/o CMR
3 Long Yard
Holborn
London WC1N 3LS
sales@fonebank.com