Flixmedia Launches Shopper Insights and Optimisation Division
Flixmedia, the industry-leader in helping Retailers and Brands drive sales, launch their Shopper Insights Division and help Partners develop a deep understanding of their Shopper's behaviour and advise on actionable strategies to optimize conversion
London (I-Newswire) May 14, 2013 - Flixmedia have hired ex-Digitas and Wunderman Executive, Navin Rajaram to lead the global Team.
Rajaram commented; 'Flixmedia is in a unique position in the market to help Brands and Retailers understand how their Shoppers behave, to identify and respond to shoppers' key considerations in product selection and to recommend actionable strategies that materially impact purchase behavior and revenue outcomes.
The close relationship Flixmedia has with Brands and Retailers enables us to collect and analyse massive amounts of granular Shopper data across the online retail space and turn them into unique targeted insights, tools and advice."
Flixmedia is already advising some of the biggest Brands and Retailers worldwide, most recently with Tesco, the world's third largest retailer.
Aaron Lee, Technology Category Manager at Tesco PLC commented; "We are extremely pleased with the SIO work that Flixmedia has done for Tesco. The quality of the research and the clarity of the insights are helping us to shape both our marketing strategy and our product strategy. We look forward to working with Flixmedia again in the very near future."
The Flixmedia SIO Team offers two tiers of services - "Tactical Services" that includes infographics, heat & click maps, benchmarking and multivariate testing, and "Strategic Services" which deliver rich insights based on deeper brand, category and campaign analysis, as well as advanced analytics solutions including advanced segmentation and propensity modeling.
Scott Lester, CEO Flixmedia added; 'Our Shopper Insights Division represents a multi-million dollar commitment to ensure our Brands and Retailers have access to a world-class Shopper Insights team 'on tap'. There is no middle ground or short cuts in deploying a world class Shopper Insights technical architecture and team, you have to commit 100%. That's what Flix has done. Our approach starts with clarity on the questions that need to be answered and then work backwards with the Shopper Insights data to answer them.
Flixmedia helps Retailers and Brand sell more. By creating, consolidating and delivering Brands digi More..tal assets to global retailers in innovative ways, it ensures consistent Brand messaging across regions and an engaging consumer experience every-time. Educational and engaging consumer experiences drive conversion. Flixmedia is the technical enabler and advisor to achieve this for Brands across global retail, mobile and social touchpoints throughout the shopper buying journey.
We are proud to be a trusted partner for many global brands and Retailers to help them sell more including; HP, Samsung, Intel, Philips, Microsoft, Whirlpool, AMD, Walmart, Best Buy, Argos, FNAC, OfficeMax and many more.
Founded in 2006, Flixmedia is a privately held company headquartered in London, UK with offices in the UK, Australia and the USA.
Connect with us at:
Flixmedia EMEA: 0208 358 3340
Flixmedia Americas: 407 557 8656
Flixmedia APAC: +61 458 739 188
Unit 1, The Technology Park
Colindeep Lane, Colindale
Phone : 0044 208 358 3340
Published in:Internet Marketing
Published On:May 14, 2013
Print Release:Print Release
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