Flixmedia Launches Cross Sell Service To Increase Accessory And Consumable Sales For Retailers & Brands

“Dynamic Attach” Tool drives conversion by automatically linking products at the point of purchase, with associated high margin services and consumables.

London (I-Newswire) February 16, 2013 - Flixmedia, an industry leader in helping Retailers and Brands drive sales conversion, have launched a cross-sell Tool enabling Brands and Retailers to place “Dynamic Attach” functionality within their product pages to drive consumable, extended warranty and accessory sales.

The service allows retailers to drag and drop a single line of code into the product pages, which then automates the matching and promotion of compatible, higher margin, accessories and consumables, such as inks, bags, extended warranties and insurance services, with the featured product.

Choongyu Mak, of Elara.ie, one of Ireland's leading online retailers commented; “This is an easy way for shoppers to find and buy the correct accessories for their products, fast. It makes it easier than ever to select the correct accessories for the product. Our Shoppers can now literally find the right ink cartridges, bags and consumables for their HP printers at a glance."

Ben Perrins, Commercial Director at Flixmedia commented; “For most brands, there is more margin in the accessories of the product, than the primary product itself. Our Brands and Retailers have been asking us how we could help them increase sales conversion of the accessories and deliver an easier consumable selection path to purchase for Shoppers. Dynamic Attach is our solution to achieve that and we are seeing a high demand from Retailers to implement the Tool across a range of Brands"

View a live example at www.elara.ie/flix, or click 'Elara' below to go to a live product page and select the blue 'Recommended from HP' button on the right side of the page.