The report contains 6 employer case studies who partook in video postcard email marketing campaigns. The campaigns increased employee enrollment and addressed the issue of employees feeling as though they are not well-informed about their benefits.
FlimpBenefits, an employee benefits communications provider specializing in HR Benefits Video Communications, has released a new Employee Benefits Intelligence Report entitled:
Communicating Employee Benefits with Video: Enrollment Solutions & Employer Case Studies
The Whitepaper Report reviews the increasingly important role of online video for employee benefits education and benefits enrollment communications. According to recent studies discussed in the Report, "more than half the employees working in US companies today feel that their available benefits are poorly communicated to them". This negative impression of benefits communications is due in part to excessive use of static text and graphics communications that does not engage and motivate employees in ways that lead the decision making for employers.
The Report provides data on six employer case studies where trackable video postcard communications were used to engage employees to participate in the benefits enrollment process. Four of the case studies pertain to core benefits enrollment and two of the case studies relate to enrollment of voluntary benefits products. Employee engagement rates for the campaigns ranged from 38 percent on the low end to over 100 percent at the high end. Download the Employee Benefits Intelligence Report here.
Video content is now commonly used by employers and benefits brokers to educate employees about the use of new benefits tax savings plans such as HSA's, HRA's and FSA's, as well as an array of voluntary benefits products and plans being offered. Video postcard email campaigns are being offered more frequently to employers by companies like Willis and Mercer to announce benefits open enrollment and detail annual changes in benefits plan offerings. For these purposes, the Report states that spokesperson and executive message videos with graphic treatments are effective and affordable forms of video content.
Interactive Video Postcards: A New Benefits Communication Solution
The Whitepaper Report also discusses the use of Interactive Video Postcards for benefits communications. Interactive Video Postcards are a new video communication format that combines video with employer branding and trackable multimedia content. Using video postcards delivered by email, employers are able to measure employee viewer engagement, response, and sharing activity when viewed on computers and mobile devices. Typically, Interactive Video Postcards generate 4-7 times higher viewer engagement and response rates than static print, email, or web content.
According to Wayne Wall, CEO of Flimp Media, "the cost of producing video has decreased, which makes the use of video for benefits communications a good investment. Most people aren't excited about reading pages upon pages of insurance information. Our case studies demonstrate that creating an interactive video postcard makes a substantial difference in employee engagement and response rates, while being more cost-effective than traditional print and face to face communications."