FISHLABS – Free download of mobile phone games with Greystripe

(I-Newswire) June 17, 2008 -
FISHLABS, a leading developer of premium 3D mobile phone games, offers its games for download worldwide with a marketing system of more than 160 well-known network providers. The Hamburg-based company's mobile phone games are distinguished by their premium game quality, which is comparable to that of PC or console games. Furthermore, FISHLABS is the first direct provider to allow their customers the simple and free delivery of their mobile phone games via e-mail.

Greystripe, based in San Francisco, is the first in-game advertising network for mobile end devices and the first international, advertising-financed mobile games distribution platform. The cooperation between FISHLABS and Greystripe will start with three games. In Galaxy on Fire™, players support humanity in their battle against the bloodthirsty alien Vossk. With spectacular 3D graphics, an exciting story, and an extensive trading system, the game received top marks from all the mobile phone game magazines. In Planet Riders™, you can run hair-raising races as a death-defying pilot on three-dimensional, open courses with a wide variety of jets from army surplus and worn-out spaceships. Real fans can race against each other via Bluetooth in the multi-player mode. Tank Raid™, the tricky game with the comic design, appeals to a broad target group and is tremendous fun for everyone who ever wanted to fire away as a tank commander.

"The deal with Greystripe is very interesting for us, because the advertising-based model works especially well for high-quality games with longer playing times and a correspondingly large number of sessions. In Galaxy on Fire™ alone, some players by now have more than 50 hours playing time," says Michael Schade, CEO of FISHLABS Entertainment GmbH. "In addition, for the advertising-financed sales model of Greystripe, a large marketing budget has less to do with the success or failure of a game than do the popularity of a game and how often it is played. The marketing channels through Greystripe thus allow us to market our games effectively for a longer period of time."

"Our partnership with FISHLABS further demonstrates Greystripe's commitment to bringing the highest quality games to both GameJump.com and our other 75+ catalog syndication partners such as Peperoni, Myxertones, Samsung, Simyo and Zedge," said Erica Chriss, VP Business Development at Greystripe. "FISHLABS 3D games are well-known throughout the industry for pushing the envelope on technology and we are honored to be working with them."

About FISHLABS
FISHLABS is one of the leading developers of high quality mobile 3D games. Founded in 2004, FISHLABS is responsible for the development of more than 15 high-end mobile games and employs a team of 30 people at the company's headquarters in Hamburg, Germany. FISHLABS' portfolio of mobile games includes numerous award-winning original IPs, such as Galaxy on Fire™, DEEP™ or Blades & Magic™, as well as AAA brands for well-known business partners, such as V-Rally® 3D for Glu, Star Wars™ – Imperial Ace 3D for THQ or Tony Hawk's Downhill Jam™ for Infospace (Activison license). Thanks to the high-performance, platform-independent games engine ABYSS®, FISHLABS' titles are able to offer a quality never before attained in the sphere of mobile gaming.
For more information visit www.fishlabs.net.

About Greystripe
Greystripe is the world's first and leading ad-supported mobile games and applications distribution platform. Greystripe's AdWRAP product suite enables: brand advertisers to communicate their brand message to a unique mobile audience; publishers to gain advertising revenue by serving ads through their games; and consumers to download high quality games for free. The AdWRAP system is protected by a broad array of patents pending and currently serves ads into more than 800 game titles from 100 publishers supporting over 1,400 handset models. Greystripe reaches millions of mobile game players by powering over 75 AdWRAP Catalog syndication partners and through GameJump.com its online and mobile web portal com (http://www.gamejump.com/).
For more information visit Greystripe at www.greystripe.com.

Company Contact Information
Ilka Töllner