Finnish Game Company Ironized Launches a Sniffers Game and Agrees to Donate Part of Their Revenues for Endangered Animals

Oulu, Finland - 27 March 2014. Finnish game company releases a new action-packed mobile game Sniffers with a promise to donate part of their own revenues for endangered animals.

The new Sniffers game form Ironized features an easy to play gameplay and unique physics-based mechanism with exciting gaming experience. The game is based on Sniffers characters and their fight for the fresh air. More than a thousand years ago, an evil race called Junk Smokers arrived to the Sniffers' peaceful and clean home world and begin to pollute the environment. Now the environment is collapsing and the Sniffers have get enough and decides to stop Junk Smokers.

The game is released globally and is available for iPhone and iPad. The Sniffers game promotes embedded message of environmental issues as it is all about the Sniffers fight for the fresh air. Ironized will translate this message to real action and during the March and April 2014, 10% of the revenue of every sold copy of Sniffers will be donated to support animals which are rare, endangered or near to extinction. Donations will be made for WWF and selected foundations around the globe. More information will be available in www.sniffersweb.com/charity.

"The essence of the Sniffers is to provide entertainment and exciting moments for the player. I'm very excited about the Sniffers potential for delivering awareness of environmental issues through the fun and enjoying gaming experience. I really like the idea of embedding hints of real, serious things inside entertainment products. This is a way to improve relevance of a product. Today I'm very pleased to announce Ironized's first commitment on environmental charity through the release of the Sniffers game.", says Markku Voho, founder and CEO of Ironized.

The Sniffers embeds unique action-packed, physics-based game mechanism with user control over when and how the different Sniffers characters are utilized in the game. This approach for in game progress and puzzle solving provides each game session to be unique with countless number of options for progressing in the game. Sniffers game is first entertainment product based on the Sniffers universe. There are plans for further products based on the Sniffers universe to bring a lot of new and exciting entertainment for people around the world with the hint of embedded awareness of environmental issues.

About Ironized

Ironized is an independent Finnish mobile game and digital entertainment company developing an exciting, user focused, relevant and fun entertainment products for mobile devices. The company was founded in 2013. Sniffers is Ironized's first global mobile game release.

For more information or media inquiries:
Markku Voho
+358 407309159
markku.voho@ironized.com.
Further information: www.sniffersweb.com, www.ironized.com
Press material: http://www.sniffersweb.com/press/
Sniffers game on AppStore: https://itunes.apple.com/app/sniffers/id788513139