Final Expense Leads Need To Be Worked In Combination With Other Methods
Final expenses upon death are a given. However, many people are not prepared for them.
Online, August 30, 2013 (Newswire.com) - "Working final expense leads as diligently as you work any of your other leads will pay off for you in the long term," stated Clelland Green, RHU, CEO, and president of benepath.net, Pennsylvania. "And one strong selling point is that no one wants to be left with a lot of expenses to be paid for a funeral and burial and no way to pay them. This is what a final expense policy covers."
Wondering how to obtain final expense leads? There are a number of methods which could be used, but one or two may work better than others. The only way to know which method of sourcing final expense leads is to try them. For instance, an agent could rely on article marketing, maybe not as the main method of getting leads, but to offer information from an expert's point of view. Many people shy away from making decisions like this, but will still read good articles about final expenses.
There are also those who do think ahead and prefer to have everything covered. These individuals would be looking for someone to answer their questions, and this is the ideal situation for an agent to provide stellar customer service. "The better the service you provide, the better the chances are that customer will buy a policy from you," Green added.
In this day and age of social media marketing, another method of getting leads is to put out a marketing video. "Whether you choose to do a video on final expense policies, or other types of insurance, is up to you. Use the right kinds of images to back up your presentation and use one of your marketing articles as the basis for the spoken content. This is a good way to get your face well known. People prefer to buy from other people they feel a connection with. Your video establishes that connection," said Green.
Video marketing is just one facet of using social media to promote an insurance agent/agency. Using Twitter, Facebook and other social media platforms showcases the type of work done by insurance agents. These venues are not so much about selling a product, but they are ideal to promote a person who knows their business and products, is reliable and personable. Being visible in social media settings is a springboard to a variety of valuable leads.
"Market yourself and your business effectively, and by virtue of offering relevant information and having a good handle on your products and providing good customer service, your online persona will become gold ---- remembered by customers when they need insurance. And that is what marketing is all about, whether you are sourcing health insurance leads or final expense leads. It's all about effective, smart and targeted marketing," indicated Green.
Learn more at http://www.benepath.net
