Final Expense Leads May Be Obtained Several Ways Suggests Benepath's CEO
Burial insurance or final expense insurance is sometimes a hard sell. There are ways to deal with that.
Online, June 13, 2013 (Newswire.com) - "Not all products an insurance agent offers are best sellers. One in particular is a final expense policy, or what most people refer to as burial insurance. There are not too many people who think about burial, although it may be best if they did focus on who will pay for and how a funeral will be paid for in the event of their death. Leads in this area are difficult to garner, but not impossible," commented Clelland Green, RHU, CEO, and president of benepath.net, Pennsylvania.
There are some enterprising insurance agents who want to try getting their own leads, and more power to them. Although this method of obtaining leads went out with the dinosaurs, today's younger agents are striving for a more personal, one-to-one experience by cold calling. "If that is what you are going to do, set aside a time period during the day to do it. Don't do it all day. And, if you don't want to make a totally cold call, then send out a pre-approach postcard before you call. This is referred to as a warm call," Green says.
For agents wanting to sell locally, they need to focus their marketing efforts on a specific area and work it hard. Expanding too fast and too soon can be the kiss of death for an agency. A smaller focus helps an agent provide better customer service, control their leads, work their leads and make sales. "To make an impact on a local marketplace, brand yourself as an agent who deals with customers personally and who explains everything someone would want to know about a final expense policy," suggested Green.
It is imperative that no matter what type of insurance an agency sells, they must have an online presence with an effective website with all the necessary social media in place. The benefit to a client is being able to shop at home. Make certain that when discussing final expense insurance the website looks attractive, has the voice of authority and is credible. Leads may often be generated from website traffic.
"While there are many methods of getting final expense leads, frankly the quickest and easiest is to buy leads from a reputable lead generation company. Go with a firm that pre-screens and qualifies their leads. Opt in to buy exclusive final expense leads, which means only you will get the leads, which allows you to work them when they come in, knowing they are potential sales," said Green.
To learn more, visit http://www.benepath.net
