Film Fresh Chooses The Filter For Personalizing Its Movie Recommendations

Bath (I-Newswire) October 7, 2011 - The Filter, the leading recommendation solution for digital content, today announced a new strategic partnership with Los Angeles-based online movie retailer Film Fresh which will deliver personalized and relevant recommendations to the site’s users.

Film Fresh offers a unique blend of Hollywood and independent movies from emerging and established directors that take viewers away from the beaten track and invite them to “refresh their relationship to film.” The Filter’s technology presents users with the most relevant recommendations available anywhere. This is what makes The Filter a particularly good match for Film Fresh, since its intelligent recommendations help users discover titles that they love but would not otherwise have found.

"Online film delivery has come a long way, but film discovery remains the Holy Grail,” says Rick Bolton, CEO and Founder of Film Fresh. “There are thousands of titles available, but how do you lead audience members to specific films that match their interests? Film Fresh is particularly interested in this challenge. The Filter’s film recommendation technology is many things: exciting, forward-thinking, even visionary. It is also an indispensable part of our efforts at Film Fresh. "

The partnership between Film Fresh and The Filter brings together two highly innovative companies to deliver relevant recommendations and connect movie fans to the content they love at the right time, in the right place and in the best way possible.

About Film Fresh
Film Fresh, headquartered in Los Angeles, CA, is an online retailer offering digital delivery of Hollywood, independent, classic and international films for sale and rental at Filmfresh.com. Founded in 2005, the company utilizes both the RoxioNow and DivX platforms, giving customers the opportunity to “Watch Here. Watch Anywhere.™” -- on computers, wireless Blu-ray players, Internet-connected TVs and on many other consumer electronic devices. Along with providing well-known titles from major studios, Film Fresh offers a chance to discover quality films from established and emerging directors across the globe, encouraging customers to “refresh their relationship to film.” For more information please visit http://www.filmfresh.com

About The Filter
The Filter is a world leader in recommendation services for digital media content, delivering over one billion recommendations to more than 150 million unique users every month. The Filter uses the data produced by consumers’ interaction to deliver the most relevant content back as recommendations. Founded in 2004 and backed by Peter Gabriel and Eden Ventures, The Filter is based in the UK with offices in New York and California. The Filter provides Software as a Service recommendation and personalization solutions across all digital platforms including video, films, TV and music. The Filter’s clients include Dailymotion, Walmart’s Vudu, Nokia, NBC.com , Fuhu and Warner Bros. For more information please visit http://www.thefilter.com

Press Contact (The Filter)
Alice Bonasio
Marketing & PR Executive
Intl: +44 78 24 81 17 94
alice@thefilter.com
http://www.thefilter.com

Press Contact (Film Fresh)
Katie Mills
Director of Content
Intl: +01 32 35 76 15 74
katie@filmfresh.com
http://www.filmfresh.com

About The Filter:
The Filter is a world leader in recommendation services for digital media content, delivering over one billion recommendations to more than 150 million unique users every month. The Filter uses the data produced by consumers’ interaction to deliver the most relevant content back as recommendations. Founded in 2004 and backed by Peter Gabriel and Eden Ventures, The Filter is based in the UK with offices in New York and California. The Filter provides Software as a Service recommendation and personalization solutions across all digital platforms including video, films, TV and music. The Filter’s clients include Dailymotion, Walmart’s Vudu, Nokia, NBC.com , Fuhu and Warner Bros. For more information please visit http://www.thefilter.com

Company Contact Information
The Filter
Alice Bonasio
Circus Mews House
Circus Mews
BA1 2PW
Phone : 07824811794