Facebook Announces Real-Time Bidding For Advertisers
Facebook is on the verge of targeting specific audiences with real-time bidding advertisements.
Online, July 3, 2012 (Newswire.com) - The social network, Facebook is planning to launch its new real-time bidding features for promoters to target their customers more efficiently, reports a source. Christened as 'Facebook Exchange' the feature will enable the advertisers to search for their target audiences through various social networking browsing history. The source also reports that the feature will be rolled out within a couple of weeks. This new 'Facebook Exchange' feature will enable the advertisers to display time - sensitive and relevant advertisements to their customers, based on certain codes that will be conducive for the promoters to track their web activities or cookies.
For instance, if a user who is interested in reading cooking articles, likes visiting cooking and recipe sites on the internet, then ads related to their interest might appear on their Facebook page.
However, keeping in with the security of the users, the social network will facilitate the users to follow a link directing to the company's website by closing the ads on their browsers. A spokesperson of Facebook stated that the users will have the same privacy control over their accounts as they have today. The company will not share any personal data of the users with the promoters. In fact it will offer its users with an array of opt-out information on its advertisement page. The network will also enable the third party links to allow users to block cookies.
A press report stated that the feature of real time bidding will let the users see specific ads related to ongoing or upcoming events like Olympic games, Asian games, etc, that will pop up during the events. It is believed that Facebook ads play a significant role in pushing the buyers to purchase their stuffs from a particular brand. However, commenting on the commercial terms of these ads the source said that the prices of each ad will depend on the number of viewers of an ad and the products will be sold via third-party technology partners.