Eyeking LLC Signs License with Crocs, Inc. to Launch Crocs™ Eyewear in 2012

The company made popular by Crocs footwear joins forces with performance eyewear company to bring sunglasses for adults and children to market.

New York, NY (I-Newswire) February 11, 2012 - Eyeking, LLC announced today that it has signed a license agreement with Crocs, Inc, under which Eyeking will design, manufacture, market, and distribute Crocs™ Eyewear in the United States and Canada. The first collection is slated for viewing and release May 2012.

Crocs Eyewear will feature an interchangeable patented Jibbitz™ hinge system which allows consumers to swap, mix and match sunglass faces and arms to create their own custom Crocs sunglass. The first Crocs Eyewear line, which includes adult and kids styles in a variety of classic and colorful styles, will be available Spring 2012 in Crocs retail stores, Crocs.com and other nationally recognized retail channels.

“We are excited to have been chosen as the eyewear partner for the iconic and successful brand, Crocs. The Crocs sunglass collection, with its unique interchangeable Jibbitz™ hinge system, is the perfect complement to the Crocs family – unique, comfortable, fun and value driven,” said, Shelly Goldman, President of Eyeking.

Crocs Eyewear will retail for $39.99 (polarized adult styles) and $19.99 (non-polarized kids styles). Each style features:

100% UV Protection
Patented Jibbitz™ hinges that flex to comfortably fit all face shapes and sizes
Lifetime Warranty


For more details visit Facebook.com/EKBuzz or Crocs.com in May 2012.

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About Eyeking LLC

Eyeking, LLC is a fourth generation eyewear design firm that designs, develops, markets and distributes globally private label and licensed eyewear brands. In addition to Crocs Eyewear, Eyeking’s other licensed partners include Under Armour Performance Eyewear and Hobie Polarized Sunglasses. Visit www.Eyeking.com for additional information.

About Crocs Inc

A world leader in innovative casual footwear for men, women and children. Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 250 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs footwear provides profound comfort and support for any occasion and every season. All Crocs branded shoes feature Croslite™ material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.

Crocs products are sold in 90 countries. Every day, millions of Crocs shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play.

Visit www.crocs.com for additional information.