Exclusive NHS Free Podcast; Value Based Pricing: Do You Get It?

London, England (I-Newswire) May 25, 2011 - eyeforpahrma have been working closely with Omar Ali and together have produced an agenda to discuss how the NHS can partner more closed with pharma. As part of this initiative they have launched a value based pricing podcast series.

They will cover:

• How value based pricing will affect pharma on a global scale and how this will affect your products chance of reimbursement
• How therapies will be assessed in order to increase the chances of approval
• What impact VBP will have on innovation initiatives and how you can overcome the challenges created by the new system
• The New Government White Paper: impact on PCTs, GP Clusters and Consortia


For more information please go to http://bit.ly/lUIexe


Media Contact:

Mike Stoneman
Global Marketing Coordinator
eyeforpharma
+44 (0)20 7375 7559
mstoneman@eyeforpharma.com

About eyeforpharma:
Welcome to eyeforpharma – the centre point for the latest in-depth content on the pharmaceutical industry. We host a continuously replenished hub or great articles, reports and top line conferences.

To explain why we exist, we must first explain a little of our philosophy...

We believe that the ultimate driver for the pharmaceutical industry’s health is meeting the needs of patients, like us, for affordable and accessible healthcare. Yes, we are fortunate to have pharmaceutical companies, the talented people to populate them and a model which allows these people to create pioneering medicines sold at a profit for production of more pioneering medicines. However, we assert that this model has been distorted by over-emphasis on development and marketing of molecules that no longer meet the test of value. This distortion has damaged the industry’s once proud reputation.

Change can only come when the industry recognises the issues and joins forces to combat them. We believe, the industry must focus on a model combining service as well as product – which can keep up with a changing world while remaining profitable and respected. Long-term, a comprehensive healthcare service focused on combining value for money with positive outcomes for patients is key. And remembering the patient is not some third party or nebulous group of other beings: that patient is us, and our loved ones are paramount.

Company Contact Information
eyeforpharma
Mike Stoneman
7 - 9 Fashion Street
E1 6PX
Phone : 020 7375 7559