Exciting New Items For Passover 2011

Bayonne, NJ (I-Newswire) December 13, 2010 - Did you know that Passover represents over 50% of annual kosher food sales (in the U.S. or worldwide)? Every year, new products are introduced specifically for Passover, and this year Kedem® Food Products International is proud to announce another great line-up of new products for Passover. “Since aggressively entering the kosher foods segment 17 years ago, Kedem has transformed from the leading kosher grape juice manufacturer that also sold a line of traditional kosher products, to an innovator of products that meet the needs of the growing and changing kosher consumer.” said Harold Weiss, VP of Sales for Kedem Food Products International. “The big news this year is the introduction of some major national brands never before available in the kosher for Passover aisles.”

Kedem has teamed up with Lipton®, a significant driver in the year-round kosher dry soup category, and is excited to announce both Lipton® Kosher Soup Secrets® Matzo Ball & Soup Mix and Lipton® Kosher Matzo Ball Mix. “Lipton is delighted to introduce our dry kosher for Passover soups and mixes, and we look forward to the
continued growth of the segment,” said Louis Collier of Unilever, maker of Lipton® products.

For all the snackers out there, Kedem in collaboration with Lay’s® will be offering for the first time ever kosher for Passover Lay’s® Potato Chips, made with 100% natural potatoes, no artificial coloring and no added preservatives. “Being able to offer our consumers the same great products they are used to other times of the year during the Passover holiday really puts us at a competitive advantage,” said Weiss “Brands are built year round, and for a company like Lay’s to accommodate the kosher segment for Passover really shows enthusiasm they have for the category. “

On the traditional side of the category, building on the continued success of Yehuda® Whole Wheat Matzo (Rated #1 by the San Francisco Chronicle, March 21, 2010) Yehuda® will be adding Gluten Free Matzo-Style Squares to their line of Matzo. Yehuda® Gluten Free Matzo-Style Squares are all natural, imported from Israel, gluten free and celiac friendly. Additional Yehuda products new this year are the Babaganush (grilled eggplant) and Matbucha (spicy tomato) Dips, a perfect match for Lay’s® Potato Chips!

Straight off a win at Kosherfest 2010 (Best New Savory Condiment, Spice, Sauce, Oil, Vinegar or Dressing) Zeta Oils are all natural, made with olives picked from some of the oldest orchards on Earth, including orchards on Mount Carmel, ancient orchards on the Jerusalem Mountains and on the Hills of Galilee. In addition to their great taste, they are uniquely packaged with an integrated pop-up spout. Available in 3 varieties: Extra Virgin, Extra
Virgin with Lemon and Extra Virgin with Basil & Garlic.

Additional condiments/seasoning items include Jane’s Krazy Mixed Up Seasonings® Original Mixed-Up Salt a blend of salt, herbs, spices, onion and garlic, and Blanchard & Blanchard Hot Sauces (available in Caribbean Mango Fruit and Louisiana Cayenne Pepper), the only kosher for Passover hot sauce available. Perfect for eggs,
savory matzo brei, poultry, fish or anything that needs some “zip”!

Other new products for 2011 include a complete line of gluten free, all natural GEFEN® Cake, Cookie and Frostings; GEFEN® King Crunch Gluten Free Cereals; GEFEN® All Natural Apple Sauces (now in a convenient plastic container); GEFEN® Lucky Cherry and Lucky Lemon Clear Ice Pops; GEFEN® Curly Nosh Snacks (BBQ and Onion); GEFEN® Sweet Relish (available in Original and Hot); GEFEN® Almond
Butter; GLICKS® finest Artichoke Bottoms; GLICKS® finest Imitation Soy and Teriyaki Sauces; Savion® Fluffy Strawberry Marshmallow Crème and more!

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For more information, photos or to schedule an interview please contact pr@kedem.com.

About Kedem:
Created to provide the highest quality kosher foods to a rapidly growing market, Kedem Food Products International (KFPI) has successfully revolutionized today’s contemporary kosher food and culinary lifestyle, over the span of half a century.

Company Contact Information
Kedem
Gary Landsman
63 lefante way
07002
Phone : (718) 534-0172