EVOLUTIONMAN Takes a Stand for Men’s Skincare

Los Angeles (I-Newswire) April 11, 2011 - May 1 marks the beginning of National Skin Cancer Awareness Month and Marco Berardini, founder of renown men’s skincare line, EVOLUTIONMAN, is taking a stand. His emphasis on sun safety is evident through his SPF-focused product line that aims to keep men protected from harmful UV rays, while looking fresh all summer long.

Although regarded as one of the most preventable forms of cancer, Melanoma is expected to take the lives of 8,600 men this year alone. Men tend to use less sunscreen than women, spend less time at the dermatologist, and generally have less hair covering areas such as their ears and scalp; all factors contributing to their increased susceptibility to Melanoma. EVOLUTIONMAN seeks to change this reality by bringing sun protection to the forefront of simple skincare regiments. This simple change is important to every man given that UV rays are always a threat. Sun damage occurs from simple tasks such as running errands or driving in the sun, not just from outdoor activities.
The creation of products such as titanium dioxide-powered Moisture Protect SPF 20 (also in Bronze), and SPF-infused Lip Balm are part of multi-tasking, consumer-conscious formulations that provide protection without slowing you down. EVOLUTIONMAN products take the thought out of practicing sun safety. A simple two-step regimen of washing and moisturizing can provide protection from the sun as well as other benefits..

About EvolutionMAN: EVOLUTIONMAN is working proof that a modern skincare and grooming collection for men can be polished and sophisticated while maintaining sun safety. We are proud that we can offer all of this at a mid-range price point without sacrificing high-end efficacy, quality or cutting-edge aesthetics. For Marco Berardini, founder and CEO of EVOLUTIONMAN, the art of business and business of art are one in the same. His background in image creation – as a world-class hairstylist, groomer and makeup artist for everything from ads and editorial in the fashion and beauty majors to extensive work in the upper echelons of A-list global celebrity – serves him well as a product developer and entrepreneur.

The line takes the environment into consideration with “green” packaging and recyclable tubes made from post-consumer recycled materials. The line is free from parabens and synthetic fragrances and consists of: Wash & Buff, Cleanse & Shave, Moisture Protect SPF 20 (Bronze), Revitalize Eye Gel, Conceal, Conceal & Treat, and Lip Balm SPF. More information can be found at www.evolution-man.com or http://www.skincancer.org/you-are-at-risk.html

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