ESquared Inc. Chosen As The Knowledge Partner For The Course
In a move of far-reaching consequences, FORE School of Management - regarded as one of the top B-schools of India – has become the first B-school to integrate ‘Digital Marketing and Social Media’ as a full-fledged coursE.
Delhi (I-Newswire) January 18, 2013 - In a move of far-reaching consequences, FORE School of Management - regarded as one of the top B-schools of India – has become the first B-school to integrate ‘ Digital Marketing and Social Media ’ as a full-fledged course to give fresh impetus to its famed management curriculum. This compulsory, 20-sessions course, spread over a-month-and-a-half, started on the 19th December 2012 and will be culminating on the 30th of January 2013.
Confirming the development, Professor J.K. Das, Director, FORE School of Management pointed out that the reasons behind the inclusion of this course were fairly self-explanatory.
“Digital media has grown very quickly to an immense stature in India, and wields the power that has outgrown the conventional media. As recent events have shown, mass media, it seems, no longer has the power to drive or decide the agenda. With digital media, information power seems to have spilled out from the elite few into the hands of the netizens. As far as its inclusion in the curriculum is concerned, yes, there have been the odd case study here and there - including the much-hyped study of the viral video ‘Kolaveri Di’ - but this is the first full-fledged course integrated by any premier B-school in India. We have taken on-board the best digital media firm in Asia, ESquared Inc., as our knowledge partners for the course.”
Spearheaded by a couple of ISB graduates, ESquared Inc. is a high-impact digital media firm based out of India. Raised about 5 years back, ESquared has made giant strides, leaving global footprints across USA, Europe and Asia.
“I think the future belongs to those organisations who are willing, and able, to harness the power of the Internet,” pointed out Mr. Bejoy Veer Suri, Co-founder, Digital Marketing and Social Media ESquared Inc. Mr. Suri has helped corporate houses and media organisations optimise their advertising budget to achieve maximum return on investment. He has assisted organisations build movements on Facebook, attracting more than 100,000 members to a community. “It is no secret that young India is increasingly making its decision based on what they see online. It is one big reason why brand loyalty is dwindling, as consumers look towards taking informed decision, based on the multitude of channels and copious information available on the net.”
What made ESquared Inc. the natural partner for FORE School of Management, is the fact that ESquared has one of the best media schools in South Asia – 9.9 School of Convergence as its sister firm. 9.9 School of Convergence has a pool of internationally reknowned journalists and apart from young aspirants, caters to corporate training. Significantly, 9.9 School of Convergence is the media-training partner to the Royal kingdom of Bhutan as well.
“We already have a Digital Marketing Course in place for 9.9 School of Convergence, but the one that is being taught at FORE School of Management is customised to the needs of future managers,” pointed out Ms. Gunjan Aggarwal , Co-founder, ESquared Inc. and also the Associate Dean at 9.9 School of Convergence. An ISB graduate, Ms. Aggarwal is a CA who has worked in an advisory role for Arthur Anderson and Citibank, and helped Fortune-500 companies develop business strategies for entering the Indian market. Ms. Gunjan Aggarwal is regarded as a strong advocate of online media freedom and was recently invited to train editors for Times of India and perform multiple workshops for executives in media analytics. She has also been instrumental in launching India’s first Post Graduate Diploma in Digital Media Communication at the 9.9 School of Convergence.
With FORE School of Management showing the way forward, hopefully other B-schools will heed to the emerging demands of management in the fast changing times.
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Published On:January 18, 2013
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