Elitify.com: An Exclusive Style Lounge for Indian Men


ELITIFY's passion is to build something different, and to serve and delight customers. There's nothing that gets them more excited than delivering pure "joy" to their customers. Sounds cliched, but it's true.

New Delhi- 110022 (I-Newswire) October 7, 2012 - Launched on August 4, Elitify.com is a style lounge where Indian men can visualize and realize their styling fantasies. Amit Rawal, founder, Elitify.com.com is a strategy and technology leader with over 10 years of experience in managing and driving high impact technology initiatives. On reasons behind starting up, he tells us, "A passion to build something different and to serve and delight our customers is what drives me. There's nothing that gets me more excited than delivering pure joy to our customers. Sounds cliched, but it's true."

The popular perception is that women shop more than men but Amit believes that there is a certain clientele who will patronize Elitify.com. Amit describes his target buyer saying, "He is a man who appreciates the finer things in life. He wants to be different. He's got aspirations to set himself apart from the crew. He is confident and aware and understands that 'that the cover of the book is as important as the book itself'. He is a go-getter and will not settle for less. We relate to him and therefore want to become his friend, an aid, a valet to help him make better lifestyle choices. In addition, we want to reach out women who really care about how their guy's appearance and only want the best for him. Our personalized gifting options for different types of men will finally solve her gifting dilemmas."
The reasons why they want men as their prime market are quite simple. Amit says, "I understand the needs of men better (comes naturally! However, my wife certainly wishes that I could do the same when it came to women:) Amit also feels that this segment will welcome a site like Elitify.com because they have been neglected by the retailers and marketers. Amit adds "Men make decisions quickly, are more Internet savvy, and more loyal in their buying behavior."

Anahat Rawal, Co-Founder, Elitify.com.com, adds, "We have hand-picked the products from all over the world and presented it in our creative story telling format. For those who yearn to be pampered, we have a personal stylist and shopping service that will help elevate the client's style to the next level. We invite all to explore, indulge, and evangelize what aspires to be your go to destination for anything that defines a man's style!" Anahat also overlooks the editorials at Elitify.com.

Despite the proliferation of Ecommerce and rival specialist fashion sites, the folks at Elitify.com are confident of rising to the top. Amit states, "We believe that everything including the aesthetics of the site, our premium packaging, and the customer-first service are what will set us apart from the e-commerce clutter in India" A hands-on entrepreneur, Amit talks about his team, "We have a diverse and an extremely talented team spanning across the world. The team brings tremendous experience in retail and other business discipline to the table. We are currently pursuing strong leadership candidates in the areas of technology and operations."

Their challenges as a startup are very similar to most others. Amit reels off a few saying, "Finding the right talent - folks with passion, integrity, and good work ethic. Despite the large population, these folks are scarce in India and that is extremely disappointing to see."

Currently bootstrapped, Amit mentions regarding funding, "Yes we'll be looking for financial support but only at the right time and from the right partner. We are getting offers at the moment, but want to make sure we prove the concept and gain the trust of any potential investor before we take any money. This will ensure that we have our creative freedom to take this company close to our vision."

Their goals are lofty and they want to be considered the gold-standard in online shopping. Amit has already identified areas that they will focus on moving forward, "We want to keep innovating in this area and we are working on several different exciting offerings for our customers - a concierge service, private label accessories, personalization, and bespoke clothing options to name a few. Stay tuned."

Website: www. Elitify.com
Facebook : www.facebook.com/elitify
Twitter : www.twitter.com/Elitify
Pinterest : www.pinterest.com/elitify






About Lavida Luxe Lifestyle Solutions Pvt.Ltd

WHO ARE WE?
ELTIFY is India's premier style lounge, where the distinctive men of India can vi   More..sualize and realize their style fantasies. They have hand-picked highly sought-after products from all over the world, and presented them in their creative story-telling format. And if you yearn to be pampered, then you are offered a personal stylist and shopping service that will help you elevate your style to the next level. ELITIFY invites you to explore, indulge, and evangelize what aspires to be your "go to" destination for anything that defines a man's style.

The team comprises of dedicated fashion enthusiasts, who infuse their passions for online shopping into Elitify. They take inspiration from all aspects of life with an aim to encourage and enable customers in assembling a look that best represents their personal style. Everything including the aesthetics of the site, their premium packaging, and the "customer first" service, set them apart from the rest.

WHO IS OUR MUSE?

An ELITIFY man is a man who appreciates finer things in life. He wants to be different. He's got aspirations to set himself apart from the crew. He is confident and aware, and understands that "the cover of the book is as important as the book itself". He is a go-getter and will not settle for less.

The team relates to him and therefore, they want to become his friend, an aid, a valet to help him make better lifestyle choices.

WHAT'S OUR PASSION FOR FASHION?

ELITIFY's passion is to build something different, and to serve and delight customers. There's nothing that gets them more excited than delivering pure "joy" to their customers. Sounds cliched, but it's true. In addition, they want to reach out to women who really care about their man's appearance and won't settle for anything, but the best for him. ELITIFY's personalized gifting options for different types of men will finally solve every woman's gifting dilemmas.

IN BRIEF: Elitify.com
• Curates unique / handpicked products from around the world through a story telling format
• Provides a personal stylist and shopping service to make the lives of customers easier
• Provides an unparalleled experience through premium packaging and delightful customer serviceLess..

Contact Information

Lavida Luxe Lifestyle Solutions Pvt.Ltd
Maheshwari
Lavida Luxe Lifestyle Solutions Pvt.Ltd
Building # 2, R.K.Puram Sector -12, New Delhi
110022
Phone : 91-9212035483

Published in:

Business > Women in Business

Published On:

October 7, 2012

Print Release:

Print Release

If you have questions regarding information in this press release contact the company listed above. I-Newswire.com is a press release service and not the author of this press release.The information that is on or available through this site is for informational purposes only and speaks only as of the particular date or dates of that information. As some companies and PR Agencies submit their press releases once per week,month or quarter, make sure to check the official company website for accurate release dates as our site displays the I-Newswire.com press release distribution date only.We do not guarantee the accuracy or completeness of information on or available through this site, and we are not responsible for or omissions in that information or for actions taken in reliance on that information.


Related Releases

Project Management Courses: Boosting Your Work Productivity
Professionals who want to get better job opportunities should take into account taking up project management courses. This will undoubtedly boost your performance, and help you get a greater position.

Irvine Pacific Debuts Two New Neighborhoods This Weekend In Cypress Village
April 26 Grand Opening of Jasmine, Laurel Neighborhoods, "Single-Family Homes Perfect for Growing Families", Village Part of Highly Acclaimed Irvine Unified School District, Close To Employment, Shopping, Dining and Resort-Style Amenities

Meet Andrew the Newest Member of the Phil Jawny Group in Raleigh, NC
The Phil Jawny Mortgage Group located in Raleigh, NC is proud to have the newest member, Andrew Kornowski aboard in the position of Mortgage Team Manager.

PBS Is Out of the Blocks
PBS is out of the blocks with its new rebrand now offers complete marketing communication, printing and promotional products that allow for improved brand management, increase efficiencies, and reduce costs.

Australian Government's Frustration on RBA Stance 'risks Central Bank's Independence' States Alocoveritas' Earl Reginald Stevenson
"The question here is not should rates be lower or higher, but is it worth the risk of impugning the independence of the Reserve Bank," said Alcoveritas' Senior Managing Partner, Earl Reginald Stevenson in Sydney, Australia.