Electronic Cigarettes Are Becoming A Fashion Item As Celebrity Use Rises

(I-Newswire) September 5, 2010 - NEW YORK — Tabloids, Internet blogs, and celebrity reporters are providing increasing coverage of celebrities using electronic cigarettes. Johnny Depp, Leonardo DiCaprio, Kevin Federline, Tom Petty and Ryan Seacrest are all notable e-cigarette users. Photos of them and other celebrities using electronic cigarettes have created quite a buzz among fans.

The damaging effects of tobacco smoke are well-known. Some Hollywood observers believe this is at the root of celebrities using e-cigarettes. Electronic cigarettes provide an alternative for nicotine without causing the voice changes, wrinkles, yellowed teeth and other negative drawbacks of tobacco cigarettes for actors and performers.

Another factor is the protection of filming equipment. Tobacco smoke residue can ruin lens and other intricate, expensive film parts over time. Celebrity tobacco smoking also can stain set pieces and leave a stale ashtray smell in enclosed sets. The need for cleaning and deodorization can add a further expense in an industry where cost overruns are already common. Electronic cigarettes produce no residue or smoke.

A third factor in the rise of celebrity e-cigarette use is the presence of widespread smoking bans. Labor and health laws often prohibit the use of smoking tobacco. Electronic cigarettes are not subject to these bans. Celebrities may indulge their nicotine desires using e-cigarettes without causing legal issues or harming their co-workers with dangerous second hand smoke.

Some sociologists and reporters speculate that the rise of e-cigarettes in the hands of celebrities will lead to greater widespread use. Celebrity preferences and behavior has a massive impact on the style and common behavior of consumers. While celebrity endorsement is an often uncertain marketing plan, the actual personal preferences of celebrities is a good predictor of mainstream style. Sales and predominance of electronic cigarettes are expected to rise as reports of e-cigarettes in the hands of celebrities become more common.

Electronic cigarettes use a fluid that contains a combination of nebulizer fluid, nicotine and flavoring. The fluid, or “smoke juice”, making contact with a heating screen called an atomizer. The vapor is inhaled and harmless water vapor is exhaled. E-cigarettes come in a wide variety of models, styles, and colors, making it easy to use them as fashion accessories.

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