Elder Health Care Ltd, Part of the Rs 1000 Crore Elder Group, Forays into the Rs 150 Crore Herbal Energy Booster Market


* Bags exclusive marketing rights for 'Stay ON' herbal male energy booster supplement, expands distribution network to 700,000 outlets across South Asia. * Plans more products - own and in-licensed - over the next 12 months.

Mumbai (I-Newswire) January 10, 2013 - Elder Health Care Ltd (EHCL) [ http://www.elderhealthcare.in ] has forayed into the fast growing, Rs 150 crore Herbal Male Energy Booster market by virtue of a tie-up with M/s Shree Maruti Herbals, a leading developer of quality herbal medicines. EHCL has begun marketing Maruti Herbals' flagship product 'Stay ON', India's 3rd largest product in this category with a 5% market share and has expanded its network to over 700,000 outlets across the country & around. EHCL has been aggressively increasing its OTC (Over-the-Counter) portfolio over the last few years and has a total of 13 products (own and licensed) covering segments like Skin care, Hair care, pain management, fairness segment (both men and women), oral care, lip care, burn categories, Men's/Women's grooming etc.

Shree Maruti Herbal has for several years developed quality herbal medicines targeted at age-related and lifestyle ailments which are left neglected due to ignorance, myths, inhibitions and taboos surrounding them. The company has a full-fledged R&D centre which carries out pharmacological studies on herbs and their adaptability to new lifestyles. Backed by modern manufacturing techniques this has resulted in superior formulations for common lifestyle symptoms like diabetes, erectile dysfunction, piles and related problems.

"Our strong marketing and distribution network is encouraging us to launch brands - own or in-licensed - at a rapid pace as the distribution and supply logistics are already in place. With Stay On we are able to add another partner to our establishment which has great potential." says Dr Anuj Saxena, Managing Director, Elder Health Care Limited [ http://www.elderhealthcare.in ] .

Stay ON has excellent brand recall in the market, has no side effects and has high media spends to educate consumers about symptoms and deficiencies and how to treat these to achieve lasting benefits. With the availability of the product across India, EHCL is expecting to double the sales to Rs 15 crore by 2013-14 and to Rs 50 crore by 2014-15.

The herbal energy booster supplement market is pegged at Rs 150 crore and is growing at the rate of 15% p.a. The demand comes from Males aged 25 and above across Metros, Tier I & Tier II cities. Other players in this field are market leader Dabur Shilajit with a turnover of about Rs 50 crore followed by Baidyanath Vita Ex/ Vita Ex Gold with a turnover of approx Rs 20 crore, Zandu Vigorex, Zydus Musli Vital and Musli Power. Ajanta Pharma's famous brand 30+ was acquired by Dabur India Limited some time back.

Going forward EHCL plans to introduce newer products in the Herbal Energy booster segment within the next 12 - 24 months.

For more information visit http://www.elderhealthcare.in

Press & Media Contact:
Mitesh M Kapadia
Sentinel Public Relations Pvt Ltd / Sentinel Advertising Services
B-603, Samajdeep,
Near Bhanu Park/Seasons Restaurant
Adukia Road, Off S V Road
Kandivli (W), Mumbai 400 067. INDIA
Tel: (91 22) 28625131/32
Cel: +91 98205 03876
Fax: (91 22) 28625133
mitesh@publicrelationindia.com
http://www.publicrelationindia.com
http://www.elderhealthcare.in






Contact Information

Sentinel Public Relations Pvt Ltd
Mitesh M Kapadia
B-603, Samajdeep, Near Bhanu Park/Seasons Restaurant Adukia Road, Off S V Road Kandivli (W), Mumbai
Phone : 91 98205 03876

Published in:

Business

Published On:

January 10, 2013

Print Release:

Print Release

If you have questions regarding information in this press release contact the company listed above. I-Newswire.com is a press release service and not the author of this press release.The information that is on or available through this site is for informational purposes only and speaks only as of the particular date or dates of that information. As some companies and PR Agencies submit their press releases once per week,month or quarter, make sure to check the official company website for accurate release dates as our site displays the I-Newswire.com press release distribution date only.We do not guarantee the accuracy or completeness of information on or available through this site, and we are not responsible for or omissions in that information or for actions taken in reliance on that information.


Related Releases

Sturdy Gun Safe Offers American Made Gun Safes at the Best Prices
Sturdy Gun Safe has been offering American Made Gun Safes at the Best Prices. They are one of the best commercial gun and fire safe manufacturers in the USA.

Lotus Greens Yamuna Expressway - Select Your "Living Style"
The new entrant "Lotus Greens Developers" has launched another astonishing project at Yamuna Expressway of Sector-22D Greater Noida. Now-a-days, there is a huge demand for commercial or residential properties along with the luxury amenities.

Teknowledge Extends Its Social Media Campaigns To Behance
Teknowledge Mobile Studio recently laid down a marker for all its professional rivals, by adding Adobe Behance to its overall social media marketing portfolio. The best works of the company would be presented on the channel, and the company is lookin

Frontier Label Announces Discount Code For The Month
Frontier Label, the well-known labeling company offering custom printed labels and a variety of other options for different industries recently announced discount codes.

Las Vegas Home Being Sold By the Ballen Group
The Las Vegas real estate team, known as The Ballen Group, have entered into discussions with a buyer for a Las Vegas home located on Cherokee Avenue.