Elan Sassoon And Sojourn Beauty Announce New Partnership With Cuker Interactive
Leading professional hair product line Sojourn announces Cuker Interactive as its "Agency Partner" for digital marketing and brand initiatives.
Online, June 23, 2012 (Newswire.com) - Sojourn, the leading provider of high-end professional hair products, has announced a strategic partnership with digital agency Cuker Interactive. As the hair product line's "Agency Partner," Cuker Interactive will drive Sojourn's ongoing digital marketing and brand initiatives.
Sojourn was founded in 2010 by industry experts Lawrence Williams and Elan Sassoon, who developed a salon-quality product line based on pure ingredients and ecological integrity. The Sojourn line is chemically engineered to be 100% biodegradable and free of harsh substances such as salt, parabens, sulfates, formaldehyde, and artificial colors.
Co-founder Elan Sassoon, the son of hair legend Vidal, leveraged his upbringing in Hollywood and his relationships with industry professionals to build a brand that now includes high-end salons, the Sojourn product line, the Sojourn Advanced Academy and traveling educational workshops that provide cutting and styling education for salons and hairstylists around North America.
Sojourn's partnership with Cuker Interactive began over a year ago, when Cuker designed the award-winning www.sojournbeauty.com website and created an online embodiment of the Sojourn brand, based on quality ingredients and technological superiority. Moving forward, Cuker will be Sojourn's agency partner for digital marketing services, including social media management and search engine marketing.
"The partnership with Sojourn is an ideal match for us, as we leverage our experience with fashion and brand manufacturing to create a dynamic online brand strategy for Sojourn," says Aaron Cuker, CEO of Cuker Interactive. "We are excited to grow the Sojourn brand and capture the opportunities available in the digital space."
Cuker's digital marketing initiatives will enhance the professional product line's online presence and help Sojourn achieve its goals of elevating the art of modern hairstyling and inspiring creativity and skilled craftsmanship within the stylist community.
About Sojourn Beauty:
Sojourn Beauty is a leading provider of high-end hair care products based on positive chemistry, quality ingredients, and ecological integrity. Founded in 2010 by Elan Sassoon and Lawrence Williams, Sojourn and its creative team are committed to inspiring creativity and craftsmanship among hairstylists and salons in order to elevate the art of hairdressing. Sojourn is dedicated to beauty professionals and focuses on educational resources, mentoring, and professional development for hairstylists.