In an exclusive event amidst much fanfare, Edward De Valle II joined the co-owners of the Forbes license for Dominican Republic and Central America to officially launch its first edition.
Edward de Valle II, CEO of the largest digital marketing agency of Latin America, 3A/Worldwide recently became an owner of the license for Forbes Magazine in Dominican Republic and Central America. The issue of the new edition was launched in March 2014 in an exclusive cocktail party held on the rooftop of the Torre Corporativo in Santo Domingo.
The launch event was co-hosted by de Valle, along with the CEO of Forbes LATAM Max Linares, Forbes President of LATAM Mariano Menendez, and Vice President of LATAM Marco Landucci. The event was marked with the presence of important representatives of the economic, social and political sector of Panama including Ricardo Martinelli, President of Panama. The cover of the first issue was unveiled with fanfare and the issue was distributed among the guests.
The new edition of the Forbes Magazine features local content from the local editorial teams as well as international stories published in the global edition. A dedicated local website will also be released for each edition. The Forbes Central America edition will be distributed in six countries - Costa Rica, Guatemala, Panama, El Salvador, Honduras and Nicaragua. Already having gained popularity in Mexico, Brazil and Argentina, the new edition has helped the Forbes Magazine strengthen its hold in the Latin American markets. Now the Forbes Magazine will be distributed in 10 Latin American countries.
As CEO of 3A/Worldwide, De Valle has been associated with Forbes for creating recognition in the new Latin American markets. With his vast experience and knowledge of consumer needs and behavior patterns, he helped in the development of the new editions by tailoring global content according to local sensibilities. Moreover, he assisted during the pre-launch marketing campaigns by generating brand awareness and establishing the Magazine as an authoritative source of news and cutting edge information on business, investing, technology, entrepreneurship, leadership and affluent lifestyles.