With a vast experience in media and advertising, Edward De Valle II has been selected as the official publicist of the Miami Fashion Week 2014 to be held in May at Miami Beach Convention Centre.
Edward de Valle II, CEO of 3A/Worldwide, the high profile media agency that delivers innovative marketing solutions to luxury brands across the world, has been chosen as the official publicist of the Miami Fashion Week 2014. De Valle's passion for marketing and pursuit of excellence as well as his experience of working with high fashion brands makes him the most suitable choice for the position.
Miami Fashion Week has been setting benchmarks in global fashion trends with unique designer collections from around the world for more than 15 years. In 2014, the much-awaited fashion event will be witnessed in a whole new look with fresh style and concepts as it prepares for the first resort wear fashion show. The largest Latin American and international fashion event celebrates fashion, beauty, music, art, cuisine and lifestyle as designers, entertainers and celebrities from across the globe prepare to descend on Miami to revel in the convergence of international designs in women's wear, menswear, swimwear, jewelry and accessories. Attracting top designers like Ágatha Ruíz de la Prada, Roberto Cavalli and Alberta Ferretti, the fashion event promises to create the world's first platform for Cruise/Resort and Pre-Spring designer collections. Designer swimwear collections by Andres Sardá, Tantrik and Shalaja will be featured during the fashion event of the year.
Pumping up the excitement to towering heights, De Valle has already started releasing a number of events and activities that will lead up to the main event. Each event plays its role in raising the enthusiasm of people around the world. For instance, the Street Style Photo Competition invites people to upload selfies in stylish outfits inspired by the latest spring trends. The winners could win one-day tickets for the Miami Fashion Week. Such public activities that attract attention and increase the involvement of people are the specialty of De Valle.
Using innovative ways of interacting through social media, De Valle has already created a buzz surrounding the fashion event that guarantees to last for a long time even after the dust settles.