Dy. CM, Sardar Sukhbir Singh Badal Inaugurates Fun Cinemas at AlphaOne, Amritsar

(I-Newswire) March 19, 2010 - Morning and Afternoon of March 13, 2010
Occasion: Inauguration of Fun Cinemas at AlphaOne by Deputy Chief Minister, Sardar Sukhbir Singh Badal
Ambience: Celebratory and Enthusiastic
Venue: AlphaOne, Amritsar
Attendee Profile: Dignitaries, Corporates, Media and Retailers

Event Profile
• Fun Cinemas and Alpha G:Corp invited the Amritsar Media and the Retailers at AlphaOne for the Inauguration of Fun Cinemas by the Deputy Chief Minister, Sardar Sukhbir Singh Badal. With 1149 seats, Fun Cinemas at AlphaOne is equipped with state-of-the-art 2k digital technology for the best audio-visual clarity. Also, one of the screens, ‘Magnum Lounge’ has 100% recliner seating with dedicated and exclusive snack bar and lounge area. This offering is a first in Amritsar. Patrons in and around Amritsar are expected to thoroughly enjoy the 5-star cinema experience with world class service, F&B and facilities.

• The key people interacting at the Inauguration of Fun Cinemas were Deputy Chief Minister, Sardar Sukhbir Singh Badal, Col. RS ‘Pickles’ Sodhi, MD, Alpha G:Corp, Mr. S K Sayal, Director & CEO, Alpha G:Corp; Mr. Vishal Kapur, Chief Operating Officer, Fun Cinemas. The Guest profile of 150 consisted of the dignitaries, key managements of Alpha G:Corp and Fun Cinemas, the attending Amritsar Media and retailers of AlphaOne. The Inauguration by Deputy Chief Minister was followed by an interactive Q&A session at a press conference.

• Hon’ble Deputy CM, Sardar Sukhbir Singh Badal while inaugurating the multiplex at AlphaOne stated, “We are happy that with Alpha G:Corp’s efforts, Punjab is now home to the best consumer experience in shopping and entertainment available anywhere.” During his visit to HyperCity at AlphaOne, he further expressed his joy, “Having AlphaOne in Amritsar is so good for the people of Amritsar and Punjab as a whole since prior to this one would only see such developments in Dubai, Europe and America.”

• Col. R S Sodhi, MD, Alpha G:Corp thanked the Dy. CM, dignitaries, media and guests for their presence, ”We are honoured at your presence and thankful for your sincere appreciation of our efforts. AlphaOne is the 9th largest mall in India as per a report on India’s Largest Malls - 2010 in ET of a study by Asipac. With this encouragement, we are keen to initiate the 2nd phase of this development and take it further up the table as one of the top landmarks of India.”

• Mr. S K Sayal, Director & CEO, Alpha G:Corp while interacting with the media re-iterated, “This state-of-the-art 5-screen multiplex with advanced technology and services by Fun Cinemas will substantially get us closer to our overall goal of providing the people of Amritsar with the best options for family outings and entertainment at AlphaOne.”

• Mr. Vishal Kapur, COO, Fun Cinemas thanked the media and retailers present with the promise, “Multiplex would be opening shortly with the pricing of Rs 70/- and 90/- for morning shows in Silver and Gold classes respectively. For matinee and evening shows, the pricing would be between Rs. 110/- and Rs. 120/-. For Magnum Lounge, the pricing will be Rs. 300/- that will include unlimited servings of Pepsi and Popcorn as a gesture of good hospitality.” The cinema-goers of Amritsar will now get a movie-watching experience currently available only in Metro cities.

• The theme for the Inauguration of Fun Cinemas at AlphaOne was aesthetically in sync with AlphaOne’s tagline: AlphaOne’ – Ithhe aao happy ho jao …Be here be happy! A promise of constant innovations and celebrations that will bring in even more to cheer about in Amritsar in the coming days.

www.alphaoneamritsar.com & www.funcinemas.com

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