Craft Distillery in Durham to Capitalize on Emerging "Gin Renaissance"
Award-winning brand agency, Clean Design, is finding itself in especially good spirits of late, after being chosen by Durham Distillery to lead its branding campaign. With specific experience in the craft beverage industry, Clean Design will be providing expertise in developing an identity system for the brand, primarily through individual product naming and packaging design. With plans to open its doors in late 2014, the distillery will no doubt enjoy the new nationwide resurgence in popularity of craft spirits, and specifically with gin, the distillery hopes to appeal to the area's maturing millennial population with a "modern classic."
"As we continue building our business, we look forward to working with Clean Design to develop our product branding. We're focused on making great gin for the modern age that our consumers will embrace," said Melissa Katrincic, co-founder of Durham Distillery. "We are particularly excited to partner with an agency that has experience with craft beverages and a portfolio of related work that really demonstrates their exceptional design and strategy skills."
Within Clean Design's food and beverage portfolio are clients such as Summit Hospitality and thriving North Carolina craft brewery, Lonerider. The agency, in fact, recently received several honors at the Triangle Addy awards for Lonerider's advertising campaign and packaging design.
"Durham Distillery has worked meticulously to develop their spirits, and we're thrilled to be helping them showcase the results," said Clean Design CEO, Natalie Perkins. "This is definitely not your father's gin - and with our help, people will soon know why."
To learn more about the Durham Distillery and craft gin visit: http://www.durhamdistillery.com
About Clean Design
Clean Design is an award-winning brand agency with a diverse client roster featuring prominent brands such as Red Hat, Lenovo, Duke Raleigh Hospital, UNC Kenan-Flagler and Lonerider. Ranked the #1 design firm in the Triangle, the agency offers a full array of marketing services including branding, digital marketing, advertising, graphic design, media planning, PR and content. A woman-owned business, Clean Design has been awarded certification as Historically Underutilized Business (HUB) by the State of North Carolina. For more information, please visit cleandesign.com.