Pop-culture has a new MVP and its name is DROME. This art and apparel brand, founded by Brooklyn native and rapidly trending pop-artist Technodrome1, launched this past week to much success. Check out DromeNYC.com for skateboards, prints, and more.
Pop-culture has a new MVP and its name is DROME. This art and apparel brand, founded by Brooklyn native and rapidly trending pop-artist Technodrome1, launched this past week to much success. Drome has been making the rounds of social media and blog outlets, becoming the newest favorite artist for rap sensations Rick Ross and P. Diddy. By creating limited edition prints, apparel, and accessories with vibrant and explosive colors, the Drome team plans to take their brand to new heights. "Drome, at its core, is a new take on an art and lifestyle brand. The artist immerses past and present pop culture into a forward-thinking aesthetic, representing the true color of all people. Working from this digital pallet, Drome hopes to ultimately re-define the way we look at design and artistic branding."
Nearly everyday, artist Technodrome1 creates at least one or two new pieces of art. The work includes pop icons, cult characters, and recognizable figures, seemingly ahead of the curve of Internet and cultural trends. For example, this past week P. Diddy reposted on his Instagram a portrait the artist Technodrome1 created, racking up over 30k likes. "Using this as 'ammo', we immediately and confidently followed up with a print for sale, gaining instant credibility." Says Jason Blanck, Co-founder of Drome. "Because of the nature of the web and the fact that the art is created digitally, Drome plans to expand into other product categories and designs."
There is no doubt that exclusive collaborations and limited edition releases with larger brands are going to play a major role in the companies success. Drome looks to artists such as Shepard Fairey or Kaws, both pioneers in this space, who have taken their specialized designs to the masses and have capitalized both in a branding and artistic sense. There is clearly large potential for the brand to make a splash in 2014.
Drome believes that pop-culture and design are rapidly evolving, with people consuming art much like they do music today; both free and disposable. Just as if you couldn't get a song stuck out of your head, Drome hopes to imprint colorful pieces of art into the minds of people all over the world.
To check out everything about this brand and to purchase any products, please visit http://dromenyc.com/, or get in touch with the company at DromeNYC@gmail.com.