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(I-Newswire) May 2, 2010 - Studies have recently been released that prove that businesses which support a “higher cause” do far better than companies that do not. They retain employees much longer and save money on recruiting and training. And consumers choose to purchase from cause-related companies 5 times more than their competitors. Consequently, smart business owners are seeking to align themselves with a popular cause in an effort to outstrip their rivals and capture a larger share of the market.
Our current economy has even increased the number of consumers that prefer companies that use some of their profits to give to a worthy cause. Studies show that most people enjoy giving to important causes. But now, many cannot afford to do so any longer. And so when they find a company that offers to give in their place when they purchase, that company wins their loyalty and patronage.
When choosing a community program for your business to endorse and support, have a long-term marketing plan in place. Does this “cause” produce news stories consistently that the media will use? Is it a program which will attract regular attention to itself and your business? Does it reach your target demographic? Does it have the scope to reach large numbers? What do their constituents and your clients have in common? – Ultimately, the question to be asked is: “Will this “cause” help the community and improve my bottom line at the same time?
It is also critical to form this “cause marketing” relationship with an organization that has a marketing plan that includes traditional media, SEO and social networking. The success of this kind of marketing relationship depends largely on eachother’s marketing teams combining their forces.
Here is a great cause for you to consider: www.HirePatriots.com. This organization offers assistance to every American, especially US Military members, veterans and their families. Their unique programs have helped tens of thousands. HirePatriots has won awards from the US President, US Congress, and a variety of organizations. It is a beloved program that receives tremendous media coverage because of the sympathetic human interest stories it creates daily.
And HirePatriots won the Chamber of Commerce “Extra Mile Award” for the assistance they offer businesses. – Towards its goal of creating jobs for veterans, Hire Patriots uses its unique and proven marketing strategies to increase companies’ profits so that they can retain their current employees and hire more.
HirePatriots helps US residents. It offers a free job board to hire local troops stationed at a US Military base or National Guard Armory nearby for “One Day Jobs” around your home, yard or office. Currently serving GIs come to your house to help you get chores done and to earn themselves some extra money. – The synergy this has created in communities is amazing! (Read some comments from users HERE.)
HirePatriots.com helps businesses by providing one of the largest job boards on the Internet to assist companies with their hiring needs. – Businesses, residents and GIs visit this unique website everyday. All of the visitors register first before accessing the site. The database of HirePatriots.com increases hourly.
In addition to helping veterans to gain employment, Hire Patriots also provides Welcome Home parties for combat deployed battalions, “Military Marriage Enrichment Retreats” and “Military Family Gardens,” dedicated to local military, veterans and their families. – All of these programs generate media attention because of the many poignant stories intrinsic in each.
The Hire Patriots program has won instantaneous popularity wherever it has been introduced. In every community it has been the lead story on the TV, the featured article on the front page of the local newspaper and interviewed on the most popular radio stations. – If your company was the local Hire Patriots representative receiving this exposure, how would it help you?
Hire Patriots has two powerful “cause marketing” programs:
1) Companies can become the exclusive HirePatriots.com representative in their area(s). They receive their own Web 2.0 HirePatriots website. It draws daily traffic, as people and companies freely post jobs for the local military in their region. The banner is co-branded with your company website. – It brings a significant number of new visitors to your website. And it produces tremendous, positive media exposure.
Here is link to more details: CLICK HERE http://hirepatriots.com/blog/markbaird/help-for-your-business/how-patriotism-will-explode-your-business/
2) Hire Patriots also creates “cause marketing blogs” for your business. These blogs spread the news about your patriotic endeavor and relationship with HirePatriots.com. They are connected to all of the social networks and national news feeds. – These sites also draw daily new leads into your company.
About Hire Patriots:
We are Mark and Tori Baird. We love what we do, even though it is very hard work. We labor everyday, from before dawn to late in the night. This is not a job; nor, is it a business. HirePatriots and our programs is our life’s service to our country and its people.
We serve the US Military members, veterans and their families. We also serve America, its businesses and citizens. We provide jobs for current and past GIs by stimulating local economies, creating new streams of income for businesses and encouraging Americans to honor those that serve in our US Military.
We believe in God and in Christ his son. We are commanded to lay down our lives for others, and to put their needs before our own. Tori and I earnestly believe that God is working through us. We are trying to demonstrate God’s love for others. Our hope is that the people we serve will see Jesus reflected in our caring for them. He has given us the love and strength to do what we do tirelessly.
We have a unique One Day job board. Residents post jobs they need done around their homes and yards. Local GIs and vets take these jobs to support themselves and their families. – This has been a great program that has connected the local civilian populace with their local military. The synergy has been fantastic.
And we have a special heart for combat warriors and their families. Every man or woman that endures a war zone with frequent combat gets wounded. They may come out without a scratch on their bodies; but, they have been affected. These valiant warriors deserve special recognition and assistance.
One of the things that warriors need is respect. They have served under extremely difficult circumstances with honor. When they come home it is important that they know that Americans appreciate their service. Our One Day jobs connect warriors with patriotic citizens who sincerely care.
We provide Military Marriage Enrichment Retreats because the stresses of military life and multiple combat deployments often have disastrous effects on marriages and families. We provide 3 day all expenses paid retreats at a beautiful resort. We have a wonderful and successful program that really works!
We support ourselves and this ministry by helping businesses better market themselves through a “cause marketing” relationship with us. – We create Web 2.0 websites for them, write copy and press releases, make videos, get them in the media, and increase their profits. – We also hope that people will donate. And we do have a 501c3 non-profit, Patriotic Hearts, for them to do so. – But the vast majority of what we do is paid for by ourselves.
If you would like to pitch in and help; or, if you would like to get HirePatriots started in your location, please contact us at hirepatriots@gmail.com.
Company Contact Information
Hire Patriots
Mark Baird
812 Tait #6 Oceanside CA
92054
Phone : 760 730-3734
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