Digital Marketing Grows in Nigeria
Nigeria represents a "cauldron of opportunities" for digital marketing businesses according to a leading marketing executive Abasiama Idaresit, founder of Wild Fusion.
lagos (I-Newswire) August 29, 2013 - Abasiama Idaresit, founder of Wild Fusion, a digital marketing agency, told How We Made It In Africa there were prospects across all sectors including Digital marketing, "from the service industry to agriculture to banking to consumer goods".
The digital marketing sector is also proving strong enough to attract back Nigerians who had moved abroad. Remi Dada, a digital marketing professional at Google Nigeria, told the website movebacktonigeria.com: "It is a very exciting time to be in Nigeria because our internet revolution is coming very late."
The scale of the opportunities by Idaresit are demonstrated in the meteoric growth of his own company. Wild Fusion has grown from nothing to a $1m business in a few years by 2012 and is on course to double that in 2013 with no external funding, bootstrapping all the way.
It has also expanded beyond Nigeria, where its client list includes Pepsi, Vodafone and Unilever, to include Ghana and Kenya.
In addition, the company is building proprietary technology, which will give small businesses a simple interface for deploying online advertising. This, said Idaresit, would "enable Africa to compete in the global marketing technology space".
According to Abasiama Idaresit, Nigeria is a cauldron of opportunities - it's the world's ninth largest country by internet users dwarfing Spain, Italy and Turkey. From the service industry to agriculture to banking to consumer goods, Nigeria is littered with opportunities.
His advice to small businesses includes having a simple, mobile-friendly website and a social media presence, before moving on to experiment with different types of advertising.
About Wild Fusion Ltd
Wild Fusion is an award winning digital marketing agency with offices in Ghana, Nigeria and Kenya. T More..he first Google Certified Adword Partner in West Africa with a strong reputation for excellent service and strong commitment to client's objectives. Wild Fusion has provided internet marketing opportunities to top African and International brands in the local market.Less..
Wild Fusion Ltd
205a Corporation Drive, Dolphin Estate
Phone : +234-1-2914474
Published in:Internet Marketing
Published On:August 29, 2013
Print Release:Print Release
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