Digital Marketing by 2015 – A Perspective from Webmaster Studio

With consumers turning to smartphones and e-commerce more today than ever, marketing experts have to be on top of consumer demands and show some agility in digital marketing techniques.

New York (I-Newswire) September 12, 2012 - Internet usage in the U.S. is up. In 2000, about 45 percent of the population used the Internet. By 2010 that number soared to more than 77 percent. With the advancements in technology, including the smartphone and tablet computer revolution, nearly every member of the family is connected to the Internet with their personal mobile phones.

Nearly 100 million U.S. citizens are now smartphone owners, according to comScore, Inc., which is just over 42 percent of all mobile phone users. As smartphones reduce in price, there are bound to be more converts, which will further increase the number of people demanding online services.

But smartphones aren’t for the young and affluent – the percentage of retirees and low-earning citizens increased by 92 and 98 percent, respectively in 2011. Also in 2011, six-person households saw a smartphone adoption increase of 99 percent over the year prior.

Consumers dropped $43 billion during the second quarter of 2012 on e-commerce goods and services. Clearly, with more people on the Internet, and good many of them tied to their smartphones, digital marketing is taking on newfound importance. Cloud computing technology is churning out more social interaction. Marketers have to develop more versatile campaigns that can dip into the various digital channels available to consumers today.

Webmaster Studio brings a host of tools that bring value to online marketing capabilities. The company allows its clients to use social networking solutions to expand their customer base. Webmaster Studio’s search engine optimization (SEO) solutions boost client Web profiles and work fantastically with the top social networking sites, like Facebook, YouTube, and Twitter. The media optimization tools from Webmaster Studio are a proven vital component in keeping client information current and relevant.

“The opportunities that exist in online marketing are extensive and will continue to grow over the next few years,” says Vladimir Khaykin, CEO and Chief Technical Officer for Webmaster Studio. “As consumers continue to turn to digital platforms for information, entertainment and communications, companies will need to focus on these channels with strong marketing messages.”

Whether it’s e-commerce website solutions that assist in brand experience environment issues or integrated marketing efforts that sync online and off-line marketing communication, Webmaster Studio has the expertise to bring value to the process.

To learn more about Webmaster Studio or request a quote, visit the company’s website at www.webmasterstudio.com