Developers Think Differently: Research Brief Explores
Developer Media's latest research on developer personalities helps marketers understand software developers - and better communicate with them
Toronto (I-Newswire) August 9, 2013 - A typical software developers' personality is significantly different from the average person's, according to a new survey conducted by Developer Media. Based on the results, almost thirty percent of developers fall under one specific personality type. Developers are more likely to exhibit five specific personality types than other people, the study found. The survey had professional software developers visiting CodeProject.com take the Myers-Briggs Type Indicator® (MBTI®) test to determine their personality type, and was based on a statistically significant sample of over four million unique monthly visitors.
Developer Media conducted the research to help provide tech marketers with some insight on how to connect with software developers. In a related survey on CodeProject, developers revealed they are most likely to describe themselves as "engineers/scientists," "puzzle solvers," "craftsmen/craftswomen," and "artists." These seemingly conflicting descriptions map to developer personality types - and can help marketers reach this influential and demanding audience.
"Tech marketers face challenges when it comes to connecting with software developers. Developers are pragmatic and skeptical," said Jeff Hadfield, CXO of Developer Media. "We're here to help tech marketers understand, communicate and effectively reach this unique audience."
The Personalities of Developers: Audience Brief is available to download today at: http://developermedia.com/index.php/resources/studies/
About Developer Media
Founded in 1998, Developer Media is the world's largest developer-focused advertising network with over 23 million unique professional developers visiting its sites each month from around the world. Developer Media represents thousands of the most influential websites, online communities, blogs and projects serving the software and app development market. It delivers innovative ad solutions to help tech marketers reach developers directly. From ad campaigns to custom multi-channel marketing and thought leadership programs spanning paid, owned and earned media, Developer Media's reach, expertise and service help technology vendors and advertisers find their next customer. As tech marketing experts, the Developer Media team brings decades of experience to help marketers achieve their goals. For more information, visit http://www.developermedia.com
For more information, please contact:
Director of Marketing and Business Development
About Developer Mdia
Founded in 1998, Developer Media is the world's largest developer-focused advertising network with o More..ver 23 million unique professional developers visiting its sites each month. Developer Media represents over 400 influential websites, online communities, blogs and publishers serving the software and app development market. It delivers innovative ad solutions to help tech marketers reach developers directly. From ad campaigns to custom multi-channel marketing and thought leadership programs spanning paid, owned and earned media, Developer Media's reach, expertise and service help technology vendors and advertisers find their next customer. Developer Media sites provide the latest how-to information, trends and news covering such technology giants as Intel, Microsoft, Google, and Apple.Less..
503-250 Ferrand Drive
Toronto, ON, Canada
Phone : 416-849-8900 ext. 50
Published On:August 9, 2013
Print Release:Print Release
If you have questions regarding information in this press release contact the company listed above. I-Newswire.com is a press release service and not the author of this press release.The information that is on or available through this site is for informational purposes only and speaks only as of the particular date or dates of that information. As some companies and PR Agencies submit their press releases once per week,month or quarter, make sure to check the official company website for accurate release dates as our site displays the I-Newswire.com press release distribution date only.We do not guarantee the accuracy or completeness of information on or available through this site, and we are not responsible for or omissions in that information or for actions taken in reliance on that information.
Virto Commerce Announces Integration with Kooboo CMS
Italian Card Solutions Company Infordata Sistemi, Launches the English Section in Its Official Website
Take The Show Outside Introduces Waterproof Television for Secure View
New BackupAgent Cloud Enables Hosted Backup Services Worldwide
China's SSDs Market Anticipated to Reach 44 Million Units by the End of 2018 Says TechSci Research