The dealership's first hotel boutique will feature quality apparel and lifestyle merchandise from indiGO Auto Group's nine world-class automotive brands.
Todd Blue, Chairman and CEO of indiGO Auto Group (IAG), announced today that indiGO Auto Group's Desert European Motorcars located at 71-387 Hwy. 111 in Rancho Mirage, CA, is planning to open its first retail boutique, 'Desert European Motorcars Collectibles' in the new Ritz-Carlton, Rancho Mirage in the Fall of 2014. Located at 68900 Frank Sinatra Drive in Rancho Mirage, the Ritz-Carlton of Rancho Mirage officially opened its doors to the public today and design plans for the dealership's luxury boutique are currently in progress.
Blue said, "We are extremely excited about our first retail boutique being paired with such an iconic brand as the Ritz-Carlton. The authentic, superb experience provided by the Ritz-Carlton aligns perfectly with our company's philosophy and mission."
The boutique will feature quality apparel and lifestyle merchandise from indiGO's nine world-class automotive brands including Rolls-Royce, Bentley, Aston Martin, Jaguar, Land Rover, Porsche, Audi, Maserati, and Lamborghini. Apparel, handbags, luggage, jewelry, watches, perfume, collectibles and other fine accessories and merchandise will be available just off the lobby of the gorgeous new hotel.
"We are in the process of finalizing the design and architectural plans for the boutique. Our vision is to have an elegant, modern space with the finest merchandise to accompany the vehicles that our customers, enthusiasts and Ritz-Carlton guests enjoy. Desert European Motorcars Collectibles will be an extension of the luxury experience that we provide our customers inside and outside of the dealership," added Blue.
For more information about Todd Blue, Desert European Motorcars and indiGO Auto Group dealerships, visit www.indiGOautogroup.com.
About indiGO Auto Group:
indiGO Auto Group represents nine world-class luxury automotive brands with luxury, performance and heritage dealerships in Rancho Mirage, California and Houston, Texas. Chairman and CEO, Todd Blue is a life-long car enthusiast and collector and is a hands-on Dealer Principal within each of the company's thriving dealerships. indiGO's California dealerships are well known throughout Southern California as Desert European Motorcars, which includes Rolls-Royce Motor Cars Rancho Mirage, Bentley Rancho Mirage, Aston Martin Rancho Mirage, Jaguar Rancho Mirage, Land Rover Rancho Mirage, Porsche of Rancho Mirage, Audi Rancho Mirage, and Maserati of Rancho Mirage. indiGO Auto Group Texas includes Porsche of North Houston, Lamborghini Houston and indiGO Classic Cars which is indiGO's heritage dealership and specializes in post war European sports cars.