Delhi Enjoys Rock Music with ReRock4 Music Festival

Delhi (I-Newswire) January 19, 2012 - New Delhi: Delhi rocked with ReRock4 an all‐day music festival featuring India’s rock gurus and newbies from premier school bands. This was the fourth edition of ReRock in India and was the biggest yet. The rock fest was held on the lawns of Mount St. Mary’s School on Jan 14, 2012 from 12 noon to 9.30 pm. The event was organized by ReRock Entertainment Pvt. Ltd, which is in the business of promoting rock music in India. Sponsors like Del Monte, Navitas, Deakin University, JPC and Steag have extended their support. Free entry family passes were distributed across corporate, schools, colleges and for the individuals through the web and the organizers expect a huge turnout.

Throughout the day well-known rock musicians enthralled the crowd with rock classics. Soul Reich, a band led by Loy Mendonsa, of the Shankar-Ehsaan-Loy trio, performed for the first time in Delhi as a new band. Loy took to the stage with well known 80’s vocalist Atul Ahuja. ReRock 4 also celebrated legendary 80’s band Ebony and honoured their lifelong commitment to rock music in India with the First ReRock Award was given to Loy Mendonsa.

Another band to watch out was Gravy Train featuring Amit Kilam of Indian Ocean fame on the drums. There was also Contra Band, a unique group of white-collar professionals who came together RockOn style to keep their love for rock music alive despite all odds. The event also featured the ReRock Remix band consisting of Indian rock gurus from the 80’s like Electric Plant, White Fang, Applied For and Explosives.

Students of DPS RK Puram, ShriRam School (Gurgaon), MontFort School (Ashok Vihar) and last but not the least, the host school Mount St. Mary’s also showcased their talent, shoulder to shoulder with India’s rock greats. With ReRock 4, the organizers are a step closer to their ultimate ambition of making it a more inclusive event.

ReRock is not just any other rock festival. It is a cultural phenomenon reaching out to different generations with its combination of legendary rock bands as well as new talent. The event was attended by the families, rather than just the young crowd. For parents it was a time to remember and relive the best of Indian rock. For their sons and daughters it was an opportunity to rediscover Indian rock. The ReRock phenomenon is based on underlying changes taking place around us and within us in urban India. It was an occasion for families to reunite through their common love for the unique genre of music that we call rock.

This unique amalgamation of great music and family fun was further heightened with great food. It was a wonderful outdoorsy fiesta where fans got a taste of lip-smacking delights. There were many other choices of Indian and International meals and snacks at stalls set up by leading fast-food chains.

About ReRock Entertainment Pvt. Ltd

ReRock Entertainment Pvt. Ltd is an entertainment, communications and Media Company incorporated in mid 2011 to develop and expand ReRock as a brand with unique ReRock Experiences -events, products and services. It’s promoters are Amitanshu Das, a US based award winning film maker and educator and senior fellow at the University of Pennsylvania, USA and guitar player for White Fang and Arun Sharma, a U.K. and Australia qualified chartered accountant and proprietor of a leading mid size accounting firm and drummer for Electric Plant.

Atul Ahuja, the former CEO of Cricket Canada, and vocalist for Soul Reich and Applied For and Raja Dasgupta, (Executive Producer ReRock 4) the COO of a leading design company and guitar player for Midas Touch (1988-95) and now for Contraband are a part of the core management team organizing of the event.

For more information, please contact:

Arun Sachan / Archit Mishra

M: +91 9560556630 / +91 9717888043

About Akash Communications:
Akash communications is a PR Agency based in new delhi.Akash Communications , started in 2007 and one of the complete media solution agencies in india providing PR, Events management & Advertising services. It has twelve full time resources in Delhi, apart from out station executives.

Company Contact Information
Akash Communications
Arun Sachan
WB1 Third Floor, Laxmi Nagar, New Delhi-110092
110092
Phone : 9560556630