Curley Direct Launches New Website

(I-Newswire) August 12, 2010 - South Yarmouth, MA – Curley Direct, a dynamic marketing communications firm on Cape Cod, MA, announced today that they have launched a new website (CurleyDirect.com) complete with a clean and easy to use interface.

The site, which was designed by Draconis Software of Woburn, MA, features an interactive experience for users throughout the site including many notable elements such as the use of drop down and side bar menus in tandem, expandable sections within pages as well as an interactive introduction to the company’s featured services on the home page.

“We are continually innovating and improving our services and the new website is the natural next step,” says John Curley, President and Owner of Curley Direct. The client focused site allows the user to visualize many of Curley Direct’s services rather than just read about them, as was the case with their last website. The other change the company made was to upgrade the web technology from their former site. John Frederickson, Lead Designer at Draconis Software remarked “we used several new techniques in web design that enabled us to deliver a rich experience across many web browsers, including those on new mobile devices.”

Companies often find it challenging to convey the right message to the right group and although Curley Direct faced a similar challenge, they came out on top. “Our goal with the new website was to emphasize the multifaceted approach to marketing Curley takes” says Frederickson. “We don’t focus on one type of business,” Curley added, “we work with everyone from small non-profit organizations to large retail and technology firms. Our goal is to help businesses grow and increase their ROI utilizing a dynamic cross-media approach.”

In addition to detailing their services, Curley Direct included some interesting sections on their site which make for a better overall experience on the site. For a personal touch, the “People” page offers a look into their management team complete with pictures and short biographies. The research section allows viewers to educate themselves with white papers and case studies. In addition, the new contact feature allows anyone to send a member of the management team an email without having to retrieve it from their e-mail or call the company.

The relationship that Curley Direct and Draconis Software have built in the process of constructing this new website is undoubtedly part of its success. In closing, Ryan Twomey, Co-Founder of Draconis Software says “working with Curley was a great experience. They had very clear ideas on how they wanted to present themselves to the world, and we worked closely with them to bring their new website to life.” John Curley echoes the sentiment; “We couldn’t have asked for a better experience and we are excited to launch the site to the public today.”

About Curley Direct:
The company has experienced phenomenal growth since its inception in 1990. They existed solely as a direct mail company until they began introducing digital technologies over the last 5 years. In 2009, they underwent a re-branding from “Curley Direct Mail” to “Curley Direct” and have since expanded their services to include cross-media marketing services, dynamic personalization, print supply chain management, graphic design, data management, on-demand digital printing and direct mail services. For further information or for media inquiries, contact Donna Kaplan by visiting CurleyDirect.com/Media_Inquiries.

Company Contact Information
Curley Direct
Donna Kaplan
02664