‘Crossover, Bollywood Se’ implements Focus

(I-Newswire) December 20, 2005 - Dubai, December 20, 2005: Focus Softnet, the leading Enterprise Software Solutions vendor in the Middle East, today announced that 'Crossover, Bollywood Se' - an exclusive style lounge retailing Bollywood inspired fashion, has implemented Focus RT to streamline its operations and to increase the efficiency of its business processes.

Crossover, a Bollywood themed retail lounge, is promoted by Indian film star, Suniel Shetty, producer Prakash Khubchandani and Dubai-based businesswoman, Meghna Pagarani. Crossover retails a special line of diffusion, prêt, couture and bridal wear, for men and women, created by Bollywood (Indian film industry) and mainstream designers. Crossover also boasts of a salon designed by leading Bollywood hairstylist, Hakim Aalim. Since its opening in Dubai, Crossover has seen a great demand for Bollywood fashion that has prompted it to open similar lounges in other cities worldwide.

Speaking on the implementation, Ms. Meghna Pagarani, Managing Director of Crossover, said, "We have been using Focus in our parent company, Yellow Flower trading for over a decade now. We chose Focus RT for Crossover because it met with most of our requirements and was not only easy to use but also competitively priced. Focus RT is flexible and could be customized to suit our specific needs."

"Focus RT covers all our critical processes within purchase, stores, accounts, audits, human resource, customer relationship, data management and marketing. We are also happy with the technical support we received from the Focus team." Meghna adds.

Focus RT, a Real Time ERP Solution, is easy to customize and user friendly. Focus RT is perhaps the only ERP solution that passes on the reins, tools and know-how of addressing change to the User. The in-built Report Designer and facility for attaching External Report Writers and Applications and also through the advanced Voucher Wizard and Document Setup Guide, allow authorised users to create or alter any number and type of vouchers and thereafter align them into any desired workflow. Focus RT is a completely modular and scaleable software, which helps increase productivity and reduce costs thus paving the way for increased revenues for SMBs and enterprises.

"We are honoured that Crossover once again chose Focus' solution and we take it as a huge compliment," says Ali Hyder, Chief Executive Officer, Focus Softnet. "Crossover, Bollywood Se, is a perfect example of how our solution can benefit the SMB segment in addition to benefiting enterprises," Ali concludes.

In addition to the its feature rich ERP solutions – Focus RT, Focus also develops Streamline CRM, Focus6 - the mid-market accounting solution, Service Management System and Academic Records Management System (ARMS) that covers entire administration modules for academic institutes.

About Focus Softnet:
Focus Softnet, which commenced operations in 1992, has a strong global presence with offices that deliver a comprehensive range of products and services. With its International Headquarter in Dubai Internet City and with offices across the G.C.C, Focus has a well established infrastructure and an excellent management team. The solutions developed by Focus Softnet are business driven technologies that have been developed in constant consultation with functional and management experts from the industry. Their wide range of products and the modules within them - help seamlessly integrate a wide range of customer requirements. These solutions minimize information bottlenecks and Focus Softnet is always at the clients' service to customise them in keeping with the organisations overall vision and strategy. Major markets of Focus are India, Middle East and Far East. In Middle East, Focus has 10 offices covering entire GCC, Iran and Yemen. Focus6 is the mid-market accounting solution with over 1500 customers in UAE and over 2500 customers in the Middle East.

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