Country-Wide Digitization Norm By Government Driving Set-Top Box Market In India, Finds Netscribes

Netscribes launches a report on the Set-Top Box Market in India 2012 covering a market with strong growth potential. It is a part of Netscribes’ Consumer Electronics Series.

Mumbai (I-Newswire) October 4, 2012 - A Set-Top Box (STB) is an electronic device that is used to decode digital signals received from satellite to TV sets. Set-Top Box devices will witness huge adoption in India, thanks to the government’s plan to digitize the entire country’s TV broadcasting system.

The report begins with ‘Introduction’ section covering overview of Set-Top Box which provides basic idea of the technology, its function procedure and formats, and STBs in various broadcasting environment.

The ‘Set-Top Box Market Overview’ section emphasizes on global & domestic market state of STB business. Global overview features various qualitative and statistical information including market share of STBs in terms of STB types, market size of STB business, yearly shipments of the same and other related information. India overview segment is accompanies by information such as market size in CAS area, TV household related statistical information, STB-relevant TV industry state, STB adoption state in metro cities, market share of STBs in India, revenue generation potential of STB business and other similar information. STB is poised to generate significant revenues once TV digitization process is completed. Even if STBs are sold at as low as it is available at present, it can generate more than INR 100 bn by 2015-16.

Next, a ‘Government Initiatives’ section captures major steps taken by government which directly or indirectly affects the industry.

It is followed by ‘Drivers & Challenges’ section elaborating the major furtherance & impediments for STB in India. Both the ‘drivers’ and ’challenges’ are equally stressed upon to provide clear idea regarding the probable obstacles and rewards in the line of business and help vendors take necessary measures. Domestic productions of STBs are negligible and most of them are imported from countries such as China and South Korea. Lower price and swift availability are resulting higher consumption of imported STBs in the country.

Next the recent developments and prominent trends in the market are captured under ‘Market Trends’ section.

The report continues with ‘Market Opportunities’ section where relevant areas for Set-Top Boxes are elaborated. Each of the opportunity areas are accompanied by statistical data for detailed analysis. The section also includes Porter’s Five Forces analysis and SWOT Analysis, The section ends with information regarding major Multi System Operators (MSO) and DTH service providers in India with their contact details.

In the ‘Set-Top Box Players’ section, the key STB manufacturers are profiled. It consists of information such as corporate & business highlights covering operational & recent information regarding each company’s contact information, location, key product and service offerings and key contacts for each of the players. It also provides financial performance for a period of time including revenue and profit, key ratios, financial summary and key financial performance indicators. Key business segment and key geographic segment for each player are provided as well to provide further clear idea regarding the companies.

The report concludes with the section ‘Strategic Recommendation’ which is derived after a comprehensive analysis of the market state & scope. It suggests key strategic moves which can help enhance and accelerate adoption of STB in India. It is essential to increase domestic production of STBs in India at the earliest. It will not only allow STB companies to handle domestic demands better but also cater to the huge opportunity created by digitization in other regions such as Latin America and Eastern Europe.

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