Counterfeit Golf Equipment - How Big A Problem Is It?
Counterfeiters have become very sophisticated. This makes it really difficult to spot fake golf equipment. Couple this with increased internet sales of golf equipment, and it's a massive problem. Find out how to avoid buying fake golf equipment.
Manchester (I-Newswire) March 1, 2011 - If you are thinking about buying a new set of golf clubs, or any piece of golf equipment for that matter, and you are considering one of the ‘too good to be true’ offers on the internet, the best advice is to think again. There are more and more horror stories of counterfeit golf equipment being sold online as the ‘real thing’.
The article below explains the size of the counterfeit golf equipment problem, and what some of the major golf equipment manufacturers are doing to try to combat the problem. Even though the article was written for the Australian golf market, its message applies equally to golfers in the USA or Europe.
One thing’s for sure, it will certainly make you think twice before buying online again!
Fake Clubs, Real Problem:
Counterfeit equipment is a growing problem for golfers and the global golf industry. Here’s what the industry is doing to thwart the counterfeiters, and what you can do to ensure that you aren’t a victim.
It’s a fairly common story: a golfer buys a “discounted” golf club on eBay or via an online retailer, receives the product in the post, and then excitedly rushes to the driving range to try it out. The excitement is short-lived, however, as the new club “just doesn’t feel right”. Maybe it sounds “tinny” or “dead”. Maybe it lacks distance, feel or accuracy. Or maybe it just doesn’t perform as well as an identical one that the golfer may have previously tried from a friend or at a Demo day. In some cases (and we’ve got heaps of reader emails to prove it) the club may even break on the first or second hit.
Chances are, this golfer has been a victim of counterfeiting fraud. And he or she is not alone:
“With the growing internet trade, consumers are often fooled into thinking they are buying the real thing from an Australian retailer, only to find the product has been shipped direct from China to their door and it turns out to be a counterfeit product,” explains Sean Cary, Executive Director of the Australian Sporting Goods Association (ASGA).
The ASGA, along with major equipment manufacturers, has established the Counterfeiting Alert Network (CAN), which is a coalition of Australian golf businesses who are banding together to help educate the Australian public about the inherent dangers of purchasing golf products from online traders. The CAN website (www.counterfeitalertnetwork.com.au) offers consumers tips on purchasing equipment over the internet.
Counterfeit products are estimated to make up around 10% (and growing) of global trade. Assuming the retail trade for golf equipment in Australia is around $300 million annually, then the counterfeit trade represents a significant problem to the industry.
In addition, counterfeiting practices are often used to generate money to fund other worldwide criminal activity. So the money that you might spend on that counterfeit driver could indirectly be funding drug trafficking, terrorist acts, etc.
So what can you do to protect yourself from counterfeit fraud?
Read the full article here ...
Article Source: Counterfeit Golf Equipment - Don't Get Stung
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Published On:March 1, 2011
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