CORE Power: BodyMedia® Introduces the Sleeker BodyMedia FIT CORE Armband™

Pittsburgh, PA (I-Newswire) October 6, 2011 - Getting to the CORE of a healthy lifestyle just got easier. BodyMedia, the pioneer in body monitoring weight management systems, is proving that good things do come in small packages. The BodyMedia FIT CORE Armband, small in stature but big in building a healthier lifestyle, is an enlightening gadget that gives FIT fans the tools to take off the pounds and get to the CORE of the issue when it comes to their health.

With the launch of the new CORE Armband, users can take workouts to the next level, in a smaller and more lightweight package. Debuting this fall, the CORE Armband is a third smaller in overall volume compared to previous BodyMedia FIT Armbands. Capturing over 5000 data points per minute using four sophisticated sensors, this seriously smart device tracks everything from calories burned, steps taken, to levels of physical activity to sleep. BodyMedia FIT Armbands give you the most accurate calorie burn in the market, and the technology used in the BodyMedia system has been clinically proven to improve weight loss by 3x!

The CORE Armband stays charged for four to six days, making it easy to stay centered and ready to go throughout the week. Smaller in size, but just as powerful, the CORE Armband acts as a compact companion that decodes daily activity to provide users with data to create a unique fitness plan (http://www.bodymedia.com/) to help achieve fitness and nutrition goals.

A new and improved version of the easy-to-use Activity Manager will be unveiled in the second half of 2011 in conjunction with the launch of the CORE Armband. The online component of the BodyMedia weight management (http://www.bodymedia.com/) program takes personalized fitness to the next level, allowing users to set individualized activity goals, log daily food intake, and track sleep efficiency with the click of a button. The retooled Activity Manager features an increased level of accuracy from BodyMedia’s already industry-leading standard for such activities as walking, running and biking, as well as high intensity workouts. Additionally, the enhanced Activity Manager will include heart rate monitoring data, when uploaded from a 3rd party device.

The BodyMedia FIT CORE Armband will be available late September online at www.bodymedia.com and select retailers. It retails for $179.99 and includes a FREE trial period subscription to the Activity Manager (various options available).

About BodyMedia, Inc.:
When your body talks, BodyMedia listens. BodyMedia has been unlocking and deciphering secrets of the body since 1999. Headquartered in Pittsburgh, PA, BodyMedia is the pioneer in developing wearable body monitoring systems designed to help people lose weight, improve performance, and lead healthier lives. Our patented multi-sensor technology provides continuous body-monitoring that tracks physical activity levels, calories expended and sleep patterns. What sets BodyMedia technology apart is our validated accuracy, our clinically proven outcomes and our FDA status as a Class II medical device. For more information, visit www.bodymedia.com.

Company Contact Information
BodyMedia, Inc.
Lauren Berg
420 Fort Durquesne Boulevard
Suite 1900
15222
Phone : (773)661-0700