Consumer Watchdog Group Issues Warning About Beer With Caffeine

(I-Newswire) March 15, 2005 - Brooklyn, New York The Caffeine Awareness Alliance (CAA) today warned consumers that new beers like Molson Kick, Labatt's Shok and Budweiser Select are laced with the mood-altering drug known as caffeine. CAA says the move increases the odds that unwitting consumers will experience increased blood pressure, accelerated dehydration, anxiety, nervousness, restlessness, insomnia, jitteriness, upset stomach or withdrawal symptoms associated with caffeine.

Marina Kushner, founder of the non-profit organization, stated "It's bad enough that alcohol can be addicting on its own. Caffeine addiction can make matters worse." Caffeine withdrawal can include headaches, nausea, reduced alertness and depressed mood."

The organization sponsors National Caffeine Awareness Month annually in March. The event calls attention to the risk associated with caffeine dependency and intoxication. A recent study by Rolland Griffiths, a professor of behavioral biology and neuroscience at the John Hopkins School of Medicine in Baltimore, Maryland, believes that caffeine dependency should be considered as an addiction and be treated. Professor Griffiths has set up the first clinic dedicated to caffeine addiction to help consumers quit the habit.

The Caffeine Awareness Alliance offers a fact sheet on its website, including a quick video about caffeine addiction, a quiz to test your knowledge and the latest scientific studies about the danger of caffeine.

Kushner, founder of this first non-profit dedicated to educating consumers on the dangers of caffeine consumption, is an authority on the subject. She delves into both the physical and psychological dangers that caffeine can cause in her new book called "Life Without Caffeine-How Eliminating Caffeine Can Save Your Life". In addition to the book, she has developed a line of caffeine-free coffee replacements called Soyfee. Made from 100% organic soybeans, soy has been shown to help lower cholesterol, fight heart disease and promote strong bones. For further information on the popular product please visit www.soycoffee.com.

CAA is hopeful that beverage companies will consider using alternatives for reducing or eliminating caffeine in beverage products, as they develop and market products that maintain and improve the nutritional quality of the American diet. Visit them at www.CaffeineAwareness.org.

Company Contact Information
M.Kushner