Construction Machinery Industry Turned to a Global Brand Competition

The next five years , both the global and Chinese industry , the competition will be more intense.

Chengdu (I-Newswire) December 10, 2013 - The next five years , both the global and Chinese industry , the competition will be more intense. Competition among more systems, more comprehensive and in-depth . In the economic downturn , lack of demand in the market environment, as China's equipment manufacturing sector , the highest degree of internationalization , innovation on behalf of the strongest sectors , XCMG leading Chinese construction machinery industry in innovation and manufacturing sectors continue to make a major breakthrough.

"Innovation engine , brand engine, information engine driven XCMG international, help XCMG competitive era record to win the world , is the inevitable choice XCMG , will also be the inevitable choice after the era of competition ." Chairman Wang XCMG people in when a media reporter , the industrial structure of today's situation under the concept of industrial development concept, as well as the strategic choice XCMG launched a brilliant expositions .

He pointed out that the global construction machinery industry is still in an adjustment phase , the market demand contraction, increasingly fierce competition in the industry , but now this strategic choice not to continue the pattern of convergence . A few years later , with the level of integration of Chinese and foreign enterprises , the construction machinery industry is bound to enter a competitive global era . At that time , the competition among enterprises will be competing , competing products from a single global brand steering competitive , global market structure changes will occur. The face of the upcoming era of competition , XCMG ready .

Wang Min , chairman of the development of construction machinery industry , presents distinctive " XCMG three theory", that is, " Everest climb on top ", " attitude on medium speed " and " forward control " theory, lead to a lot of people in the industry in-depth thinking. " On top of Everest climbing " means XCMG will gather more money , wisdom and talent , mustering the last few hundred meters and the last 10% of the spirit to overcome the problem of the construction machinery industry Everest ; " mentality on medium speed " refers to the face of the industry downturn , lack of demand and excess capacity , high-speed mentality XCMG from high-growth period , and adjusted to the speed of mind ; " forward control theory" emphasizes corporate pilots in the face of economic slowdown , you can not just have the ability of emergency , be sure to use a very forward-looking vision , to anticipate possible changes in front of the high-speed development of the next , and thinking well ahead of the new path .

In addition, the "innovation engine brand engine , engine information , the depth of drive internationalization" of the "three engines " strategy, is also being mentioned repeatedly Wang Min , chairman of the summit . "Three engine" strategy refers XCMG engine will build high-end technology to create high-end talent engines and technology to build the core components of the engine , etc., to build XCMG innovation engine ; same time, through " standardization drive ", " dual-brand drive , "and " high -quality drivers , " perfect XCMG brand engine ; Finally , XCMG will be committed to the" management cloud Drive "," service cloud Drive "and" commercial cloud driven " to support the " three cloud -driven " system complete information XCMG engine . Wang Min , chairman believes , "three engines " common force , will help to further deepen XCMG overseas strategy , creating competitive era to win.

Wang Min , chairman also noted XCMG will jump behind the " one hundred billion yuan " in the lateral body , speed up transformation and upgrading and innovation-driven , relying on the world's largest , most advanced domestic high-end market has overwhelming advantages of products and technologies for the most the nature of the growth driving force , strengthen the global industry resource control and configuration inspire cohesion international development of new competitive potential in order to provide a full range of comprehensive systems solutions , highlighting the user value, XCMG value and world brand reputation , continued to strengthen XCMG positive energy infiltrate and influence the global spread , creating a very thick, aggressive and powerful dynamic , highly international competitiveness, make people proud of the world's top companies.

About Top industry(Chengdu) Co.,Ltd

We are professional plastic machinery and woodworking machinery manufacturer in China. Our company p   More..assed ISO9001:2008 Certification. We understand clearly that customers not only order the complete machinery, but also needs the good after-sales services. We sincerely welcome all clients to contact us for details.Less..

Contact Information

Top industry(Chengdu) Co.,Ltd
Top industry
No.35, Section 3rd, Renminnan Rd.Chengdu, P.R.of China
The 21st Floor. No.2, Lane 27th Zhangjiabang Rd, Shanghai
Phone : 0086-28-85288896

Published On:

December 10, 2013

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