Clark Huot NYC Appoints Lead For Its Digital Practice

Benjamin Falvo, founder of the NYC digital and interactive agency Dream Store, is joining the New York office of ClarkHuot as Lead, Digital Practice, a new position. Falvo, who starts immediately, will report to the agency's CEO Peter Clark.

Benjamin Falvo merges his digital practice into a fully integrated communications firm.

Benjamin Falvo, founder of the NYC digital and interactive agency Dream Store, is joining the New York office of ClarkHuot as Lead, Digital Practice, a new position. Falvo, who starts immediately, will report to the agency's CEO Peter Clark.

The hire underscores a growing trend of agencies looking to diversify their services and better their ranks within the industry. This is paramount as the boundaries of media, digital technology, and brand integration become increasingly blurred.

The addition of Falvo and his digital expertise emphasizes ClarkHuot's push to extend its digital practice and activities by placing him into a leadership and client-facing role.

Falvo, 31, started Dream Store in 2002 as a trans-media digital planning agency focused on finding new ways of developing vehicles to communicate creative ideas faster than ever. Falvo's approach to digital planning will become an integral part of ClarkHuot's integrated brand solutions.

"Falvo's expertise and ability to create tailored digital connection strategies will create a significant advantage for our agency and its ability to offer a more integrated service. It will also increase our overall depth of knowledge, creativity, and point of view," said Clark. "Falvo will be working with our Executive Creative Director Edmond Huot and our creative team to generate new ways of thinking and working."

"Ben is a business builder at heart, which makes him a great fit for our agency," said Huot. "His non-traditional thinking and approach to digital marketing is an ideal fit for our agency to create innovative ways for our clients to engage with consumers."

A great example of how Falvo crossed the power of the digital grapevine with traditional business sensibility is the highly successful Down & Derby, a unique and interactive event that fused old time roller disco with modern sites and sounds. The event grew to reside in six American cities and has become a staple at the Rain Night Club at the Palms Casino.

For more information about Benjamin Falvo, please visit: http://blog.clarkhuot.com/2012/01/clarkhuot-nyc-appoints-lead-for-its-digital-practice/

About ClarkHuot:

ClarkHuot is a strategic integrated branding and interactive firm dedicated to helping companies design, launch, and manage their overall brand experiences across all points of customer, employee, and shareholder contact.

For information or interview requests, please contact:

ClarkHuot NYC office: 1 (212) 564-8716

Benjamin Falvo Direct: 1 (412) 841-9431

bfalvo (at) clarkhuot.com