Christmas.com Leaks the 2012 'Naughty or Nice' List for the World's Top Brands


The Official Site of Christmas™ Uses Twitter Data to Determine Who is Naughty and Who is Nice: Coke vs. Pepsi - Apple vs. Samsung - Microsoft vs. Google - and 50+ more.

Maple Ridge, BC (I-Newswire) December 3, 2012 - Christmas.com, the Official Site of Christmas™, released today the results of its 2012 Best of Brands analysis and has determined which brands are nice and which are naughty. The Christmas.com high-tech Naughty or Nice List, which uses consumer sentiment mined from public Twitter comments, has been released one-week in advance of US Black Friday sales to help consumers in their Christmas shopping and gift-buying research.

"Christmas.com makes Christmas easier for consumers," said John Lyotier of Christmas.com. "We make it easier to find gifts, make it easier to plan for the holidays, and we make it easier to share with family and friends. However, we also wanted to share insight into consumer sentiment for many of the world's leading brands. We felt that by releasing this data, consumers will be better prepared for the fast-approaching Christmas season."

Headlining the 2012 list of 'nicest' brands were Mercedes-Benz, IKEA, IBM, and Budweiser. Comcast, T-Mobile, Verizon, and American Airlines brought up the rear and were considered the 'naughtiest'. Data for the list was gathered in the first two weeks of November 2012 and analyzed using a technology called Sentiment Analysis applied against the Twitter big pipe of data. For the 2012 analysis, 68 brands were studied.

Among the findings of this year's list: Coca-Cola was nicer than Pepsi (81% vs. 65%); Samsung was nicer than Apple (66% vs. 57%); Google was nicer than Microsoft (70% vs. 53%); and UPS was nicer than FedEx (71% to 47%).

Consumers can view results for all brands analyzed while seeing where they currently rank on Santa's list by visiting: http://www.christmas.com/list.

About Christmas.com
Christmas.com is a social discovery e-commerce site that makes sharing and keeping track of wish lists and gift ideas easier than ever before. As The Official Site of Christmas, the website features gift suggestions, comparison shopping, charitable gift suggestions, Christmas traditions, Christmas recipes, and more. Christmas.com is managed by Left of the Dot Media Inc.

About Left of the Dot Media Inc.
Left of the Dot Media transforms iconic domain names into leading web brands, where each brand has the opportunity to change its entire market segment. In addition to Christmas.com, web properties under management include HomeDecor.com, Villa.com, Massage.com, Importers.com and many more. Left of the Dot Media is located in Maple Ridge, British Columbia. More details about the company can be found online at www.LeftOfTheDot.com






About Left of the Dot Media

Left of the Dot Media transforms iconic domain names into leading web brands, where each brand has t   More..he opportunity to change its entire market segment.Less..

Contact Information

Left of the Dot Media
John Lyotier
Suite 6 21409 Lougheed Highway,Maple Ridge, BC, Canada
V2X 2R8
Phone : +1.604.477.5686

Published in:

Miscellaneous

Published On:

December 3, 2012

Print Release:

Print Release

If you have questions regarding information in this press release contact the company listed above. I-Newswire.com is a press release service and not the author of this press release.The information that is on or available through this site is for informational purposes only and speaks only as of the particular date or dates of that information. As some companies and PR Agencies submit their press releases once per week,month or quarter, make sure to check the official company website for accurate release dates as our site displays the I-Newswire.com press release distribution date only.We do not guarantee the accuracy or completeness of information on or available through this site, and we are not responsible for or omissions in that information or for actions taken in reliance on that information.


Related Releases

Business Training Direct Provides You with Agenda Based Presentation Skills Training
Business Training Direct has designed specialised curriculum for agenda based personality development and presentation skills coaching.

White's Pools Inc. Offers the Best Designs of Pools and Spa in Atlanta
White's Pools Inc. is simply the best and unmatchable to its competitors when it comes to building excellent quality, rich in design and cost effective pools and spa.

Thought Blurb Spices Up Pepper Awards 2014 with Six Awards
The advertising and design agency took home six awards at the eighth edition of South India's biggest advertising awards

Diaper Quad And Motorcycle
The Diaper Quad & Motorcycle Ais a novel decoration for baby showers, christenings, birthdays, retirement parties

Just Artifacts Releases a Large Catalog of Exceptional Wooden Cutlery
Just Artifacts, one of the finest online stores specializing in decorative products has now added wooden cutlery to its arrivals. Celebrate the party and other occasions in style with modern, unique and sleek cutlery.