Christie MicroTiles: A Beautiful Banner for Emory/Rollins School of Public Health

Online, March 23, 2011 (Newswire.com) - To welcome people into its newly dedicated Claudia Nance Rollins Building, Emory University/Rollins School of Public Health selected Christie® to design a striking display with its award-winning Christie® MicroTiles™. Once entering the spacious atrium located in the building's lobby, faculty, students, staff and visitors can view a variety of news and information displayed on an 8 wide x 6 high MicroTiles array, creating a display 10 feet 8 inches wide x 6 feet 6 inches high, housed in a convex, wood-paneled enclosure.

"We wanted a beautiful banner to receive people into the school," said Mark Conde, director of information services at the Atlanta-based school. "We examined traditional display technologies and didn't want to worry about the interface between LCDs. We learned of Christie MicroTiles and were pleased that many of the characteristics of the traditional LCD - and its accompanying problems - weren't issues with the MicroTiles."

Christie MicroTiles have built-in sensors monitoring each LED's performance, automatically adjusting brightness and color continuously for the life of the display. Built with reliable solid-state components, including LEDs rated at 65,000 hours to half brightness, no lamps or consumables need to be replaced for more than seven years.

"The only time the MicroTiles are off is weekends - unless there is an event going on," said Conde. "We run a wide variety of content from Visix AxisTV to the MicroTiles to include campus bus service, lectures videos, school history, and student and faculty photography from around the world. We can also stream content onto the MicroTiles from events happening all over the school."

Ambient lighting - both artificial and natural - presents challenges for any installation. However, Christie MicroTiles are designed for maximum image quality in demanding indoor, high ambient light environments.

"We get a fair amount of light coming through at certain times of day via a very large curved window," concluded Conde. "It's bright, but the MicroTiles do quite well under those conditions. I was a little bit nervous at first because MicroTiles is new technology but Christie allayed those fears. We got what we wanted with MicroTiles: a beautiful banner and a great first impression for visitors who enter through the building's main lobby."

About Emory's Rollins School of Public Health
Founded as a school in 1990, the Rollins School of Public Health is a component of The Robert W. Woodruff Health Sciences Center of Emory University, an academic health science and service center focused on missions of teaching, research, health care, and public service. Rollins offers master's degree and PhD degree options in behavioral sciences and health education, biostatistics and bioinformatics, epidemiology, environmental health, health policy and management, and global health. Many of the faculty members are linked by appointments, shared programs, or research grants with the CDC, Carter Center, American Cancer Society, CARE, Arthritis Foundation, Task Force for Global Health, and state and local public health agencies. Through these partnerships and in its role as a center for international health research and training, the school helps make Atlanta a worldwide destination for public health.

About Christie®
Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world's most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit www.christiedigital.com.

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For more information contact:
John Berkovich, Christie
(519) 741-3829
john.berkovich@christiedigital.com

Mario Almonte, Herman & Almonte Public Relations
(212) 616-1190, ext. 267
malmonte@Herman-Almontepr.com

Christie® is a registered trademark of Christie Digital Systems USA, Inc.
Christie® MicroTiles™ is a registered trademark of Christie Digital Systems USA, Inc.