Chief Executive Of Worldwide Marketing Association Urges Global Collaboration In 2011 To Build Professionalism

Online, January 2, 2011 (Newswire.com) - In his new year message Darrell Kofkin, Chief Executive of Global Marketing Network, the worldwide business group for marketing professionals headquartered in UK, called on the marketing profession to "galvanise our collective strength, put marketing back where it belongs, and together, make 2011 the year that marketing turned professional."

He added that Global Marketing Network was seeking consolidate and build on the links it has developed around the world with universities, membership associations, trade councils and Government with a view to "strengthening and unifying the marketing profession and at the same time providing our members with greater opportunities for professional development."

Kofkin concluded that "we must now put the profession first and leave aside personal agendas" and that only through collaboration can we build a stronger and more supportive profession, "one that is respected and recognised for its achievements, and one which puts the marketing professional at the heart of the business agenda."

For the full new year message please visit
http://www.gmnhome.com/pagebuilder.asp?id=705